Practice Management

Soliciting Loyalty


Pristine Med Spa and Laser Center in Ridgecrest, California, is keeping its books filled with two loyalty programs that benefit both patient and practice. The Client V.I.P. Interest Program allows patients to deposit funds into a V.I.P account via cash, check or credit card, and the medspa will add 10% to the amount at the time of deposit. These funds can then be used for any treatment or product at Pristine. The medspa’s Botox Platinum Program offers patients a discounted $10/unit price on Botox Cosmetic when the patient books a minimum of three Botox Cosmetic appointments in one year.

Equipment Investigation Training


Practices that would like to add aesthetic laser procedures may benefit from a new three-day laser “boot camp” offered by the Laser Training Institute. The independent training program has no corporate sponsorship and is geared toward providing practitioners with a basic knowledge of the different types of aesthetic lasers, and how to make informed decisions about which devices and procedures are right for their practices. Attendees will gain a solid foundation in aesthetic laser procedures and safety, and earn a certificate of laser training.

At What Cost?

A little research can help you set a fee schedule that will keep your practice in the black.
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by Keith Borglum, CHBC

Though consumers want to be smart patients—seeking out doctors with good credentials, asking for referrals and understanding that prices vary based on desired outcomes—what they really want to know is: “How much will this cost?” Cost is of the utmost importance to buyers and providers. Your fee schedule helps to determine your target demographic and whether you will see red, break even or prosper in your cosmetic practice. Thus, it is important to include fee-positioning in your strategic planning process.

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2011 Reader Survey

Respondents to our first annual reader survey overwhelmingly cited both the economy and increased competition as the greatest challenges facing the industry. Nearly 600 medical aesthetic practitioners shared their experiences to help us compile a comprehensive picture of what’s happening in cosmetic practices across the United States.


Mile-High Success

Facial plastic surgeon Jeffrey Raval, MD, has built a thriving Denver practice by honing his business acumen without losing focus on his most important responsibility—patient care.
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Dr. Jeffrey Raval

As the child of two physicians—his father was a general surgeon and his mother was a pathologist—it seems only natural that facial plastic surgeon Jeffrey R. Raval, MD, showed an early interest in the medical profession. Though his first choices when he entered medical school at the University of Michigan were in cardiac, thoracic and vascular surgery, his plans changed as he began speaking with professionals in these specialties. “They all told me that it was tough, that it was very, very stressful and it wore on a person over time,” he says.

A New Step in Teleconferencing

Dermatologist Steven Hacker, MD, can make a visual diagnosis of emergency skin conditions, even when he’s not in the office, thanks to a new telepresence robot now roaming the halls of his Palm Beach County, Florida-based practice. The VGO robot (pictured) allows Dr. Hacker to remotely interact with patients in his practice. While he does not use the robot to evaluate moles, pigmented lesions or possible skin cancers, due to a lack of fine resolution and zoom functionality.

Patients Often Misinterpret Risk Data

More information is not always better when it comes to helping patients understand procedure risks and benefits, according to Peter H. Schwartz, a faculty investigator at the Indiana University Center for Bioethics. In an article in the March/April 2011 Hastings Center Report, Schwartz posits that disclosure of quantitative risk-related data can backfire as even individuals with a good grasp of probability and math—less than 50% of the adult population, according to Schwartz—are prone to biases in how they interpret data on risks.

Improving Practice Flow

Maximize practice efficiency by re-examining your protocols and exam room organization.
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By Chelan David

Improving practice flow is one of the most critical challenges facing private practice physicians. Ameliorating a practice’s patient flow can help streamline scheduling, improve patient and staff satisfaction, reduce expenses and increase revenue.