Movers & Shakers: 3 Industry Updates from PatientNow, DermaTouch and More

Woman getting treatment with aesthetic dermatology device
Get up to date with the medical aesthetics industry in our Movers & Shakers industry news roundup.
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Synchrony & PatientNow Partner on Enhancements to PatientNow Digital Platform

Synchrony and PatientNow have announced a partnership that will integrate the CareCredit health and wellness credit card as one of the primary financing options in the PatientNow cloud-based practice management solution across PatientNow’s 4,800+ aesthetic and cosmetic businesses nationwide. The partnership combines technology, products and resources from both companies to transform payments and simplify work across cosmetic practices and the medical spa industry.

The CareCredit integration into PatientNow’s Practice Management Software will enable cosmetic practices to offer a variety of customized financing options to their patients' enhanced account management solutions and marketing capabilities.

Synchrony and PatientNow will also partner to incorporate new digital features including Synchrony’s Quickscreen application designed to offer providers the ability to pre-screen their patients for credit in bulk. The process informs practices before the appointment which patients will be preapproved for financing, which patients already have a CareCredit account and their available credit.

Customer self-service capabilities include customized texting features that give patients control of the application process, enabling them to confirm their personal financial information, submit their application for credit approval and get a credit decision without provider assistance. A cardholder can also now be sent a payment link directing them to pay their outstanding balance.

There will also be personalized URLs that pre-fill patient-specific information and help simplify the CareCredit application process.

"This partnership will improve the way we work and how payments are done in the cosmetic industry. The impact will be felt by front office staff across PatientNow’s providers who are overwhelmed by today’s manual processes and seek better solutions to digitize and modernize their practices,” said Beto Casellas, EVP & CEO, Health & Wellness, Synchrony. “The integration of Synchrony and PatientNow products and technologies combined with our expertise in healthcare will help providers offer more flexibility and convenience to their patients to simplify their financing experience."

“Today’s cosmetic providers demand best-in-class technologies that transform how their organizations operate and how they provide value to patients,” said Bethany Little, CEO, PatientNow. “The alliance between PatientNow and Synchrony opens up an exciting opportunity for both companies to reach new markets and deliver unified solutions and services that can further empower doctors to manage their practice and patient payment solutions in one place."

Empower Aesthetics Adds DermaTouch and AW Skin Co. to Brand Portfolio

Empower Aesthetics has announced the addition of DermaTouch RN and AW Skin Co. to its brand portfolio to help accelerate Empower's long-term growth strategy. The partnerships with DermaTouch RN and AW Skin Co. are the latest in a series of strategic moves by Empower Aesthetics to expand its national footprint through acquisitions and organic expansion.

Empower’s resources and expertise enable the platform’s brands to rapidly scale in the aesthetics industry. With the addition of DermaTouch RN and AW Skin Co. to Empower’s portfolio of brands, the company further strengthens its network of entrepreneurs across the greater southwest United States, as well as expands its reach into the Southeast.

DermaTouch is an aesthetic and wellness center founded in 2006 by Renee Moschitto, a registered nurse and founder of the Texas Association of Aesthetic Nurses. The center has locations in Houston and San Antonio, Texas, offering minimally invasive medical treatments.

“We are thrilled to welcome DermaTouch RN to the Empower Aesthetics family,” said Alyssa Rapp, Chief Executive Officer of Empower Aesthetics. “The Practice has a strong reputation for delivering outstanding results while providing patients with high-quality and innovative treatment experiences. Partnering with a founder and entrepreneur like Renee, who has been a clinical leader for decades, in a market growing as rapidly as Houston, makes DermaTouch RN an ideal strategic partner for Empower as we continue to expand our platform to include more leading medical aesthetic practices across Texas.”

“I’m truly excited to partner with Alyssa and the Empower team to bring the next level of care to our clients and unlock further growth opportunities across the aesthetics industry,” said Moschitto.

AW Skin Co. is a medical spa and wellness center with three locations in Cool Springs, Franklin and Murfreesboro, Tennessee. The center was founded in 2008 by board-certified nurse practitioner Amy Hatcher and offers cosmetic injectables, advanced skincare services, wellness therapies and more.

“Amy has built a leading medical spa and wellness center in Tennessee, making her and the entire AW Skin Co. team an excellent addition to the Empower family as we expand our network into the Southeast United States,” continued Rapp. “Amy has so much passion for changing lives through aesthetics and mentoring young injectors, and I am confident that she will be a valuable leader within our platform. We look forward to continuing to build a collaborative culture across our portfolio of brands with her on our side.”

“AW Skin Co. has grown over the past several years with deep roots in offering the best in client experience and outcomes,” said Hatcher. “As our market continues to get more competitive, partnering with Empower allows us to match that clinical excellence with enhanced employee education and benefit opportunities, as well as provides our team with marketing capabilities and practice growth development. We were very thoughtful when selecting a partner and believe that this opportunity with Empower will lead to continued practice growth and even greater care for our clients.”

CoValence Laboratories Celebrates its 35th Anniversary

CoValence Laboratories is celebrating 35 years of formulating and manufacturing professional skin care products. Founder Linda Walker established the company with high standards of ethics, values and quality in our work. The company is currently a 100% employee-owned manufacturing company with an emphasis on quality and a dedication to excellence.

The company stated, "We are extremely proud of our shared accomplishments and it's our honor to contribute to the success and integrity of skin care businesses around the world. Our continued commitment to producing high-quality, innovative cosmetic and OTC products at reasonable volumes is a cornerstone of our offering and will be for years to come. We look forward to working with your brand and growing together."

More Industry News: [FDA Updates] First FDA-Approved Triple-Combination Gel for Acne & New Requirements for Isotretinoin iPLEDGE Program

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