One of the best ways to get your practice in front of your most likely prospective patients is to rank high in local online searches. At The Aesthetic Meeting in May, Peter Houtz of Plastic Surgery Studios, a practice-marketing firm, shared strategies to help practices achieve high local rankings on Google.
It starts by claiming and completing your “Google My Business” listing. This is a free product that allows you to fill out a form describing your business, and post photos, practice hours and contact information. From there, you want to strive for consistency in the following areas across all social media and web listings, following the acronym NAPWCHD:
Name, Address, Phone: You must use exactly the same name, address and phone number wherever your practice is listed online, including your own website, social media pages and your Google My Business listing.
Website: Maintain and regularly update your practice website, and make sure your website is included on all social media pages and online practice listing pages.
Categories: On Google My Business, choose one primary category (e.g., plastic surgery, dermatology, medspa) and additional categories relating to the top procedures (e.g., Botox, laser hair removal) for which you would like to be known.
Hours: Make sure your hours of operation listed on Google My Business are correct, including any special holiday hours.
Description: Create a consistent practice description that includes your key categories on your website and across all online listings.
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