Blogs

Birthday Rewards for Patients
By Cheryl Whitman, Beautiful Forever Consulting In a successful practice, patient referrals generally account for up to 80 percent of the patient volume of the practice. An effective tool to remind patients that you are thinking of them and appreciate their patronage is remembering them on their...
Facebook Ad Leads
By Angela (Miller) Hamilton, Facebook Marketing Expert at ReachLocal With more than 1.71 billion active users on Facebook, social media advertising is an important way for medspas and medical practices to reach local consumers online. Most facilties have a company page and perhaps purchase a few...
Addressing Employee Tardiness
By Paul Edwards, CEO of CEDR HR Solutions There’s nothing more maddening than knowing your patients are due to arrive at your door at any moment, but because one or more of your employees STILL hasn’t shown up for work, you won’t be able to take the patients back right away. Despite the many...
Instagram Stories
By Jasmine Hill, MBA at Aesthetic Influencer Instagram launched their Snapchat-like feature, Instagram Stories this week. The feature lets you share a series of photos or videos (up to 10 seconds) to your followers that will disappear from view in 24 hours. Some aesthetic offices have already...
Adding Another Provider
By Mara Shorr and Jay A. Shorr When it comes to growing your team or providers, we always advise practices to proceed thoughtfully and strategically. If you make a sudden decision because you’re feeling the heat, you can get burned with a new hire. Following is an outline of steps and objectives...
Creating Effective Newsletters
By Mara L. Shorr and Jay A. Shorr Each day, your patients’ email inboxes are flooded with e-newsletters and e-blasts craving their attention. Whether they come from daily deal sites, their favorite big box stores or their tried and true online retailers, the sheer volume of these newsletters are...