By Angela (Miller) Hamilton, Facebook Marketing Expert at ReachLocal
With more than 1.71 billion active users on Facebook, social media advertising is an important way for medspas and medical practices to reach local consumers online. Most facilties have a company page and perhaps purchase a few...
By Paul Edwards, CEO of CEDR HR Solutions
There’s nothing more maddening than knowing your patients are due to arrive at your door at any moment, but because one or more of your employees STILL hasn’t shown up for work, you won’t be able to take the patients back right away.
Despite the many...
By Jasmine Hill, MBA at Aesthetic Influencer
Instagram launched their Snapchat-like feature, Instagram Stories this week. The feature lets you share a series of photos or videos (up to 10 seconds) to your followers that will disappear from view in 24 hours. Some aesthetic offices have already...
By Mara Shorr and Jay A. Shorr
When it comes to growing your team or providers, we always advise practices to proceed thoughtfully and strategically. If you make a sudden decision because you’re feeling the heat, you can get burned with a new hire.
Following is an outline of steps and objectives...
By Mara L. Shorr and Jay A. Shorr
Each day, your patients’ email inboxes are flooded with e-newsletters and e-blasts craving their attention. Whether they come from daily deal sites, their favorite big box stores or their tried and true online retailers, the sheer volume of these newsletters are...
By Carol and Rob Trow of Dermaconcepts
There are few, if any, more problematic profit issues for aesthetic professionals, practice owners and managers than how to increase retail revenue for their practices. The challenges center on several endemic root causes, which I will discuss below. But it...
