Business > Marketing | MedEsthetics

When an influencer shares their experience with a medspa’s treatments or services, their followers often view it as a form of validation. This 'social proof' can build trust and encourage potential patients to visit the spa.

How Influencer Partnerships Can Boost Patient Growth and Credibility for Medspas

Influencer partnerships can be highly valuable to medspas, helping them to attract new patients, boost credibility and drive performance in various ways. Here’s how influencer collaborations can support a medspa’s goals.

Meeting the Growing Demand for Aesthetic Treatments Among Gen Z

Meeting the Growing Demand for Aesthetic Treatments Among Gen Z

With its wide range of handpieces and ability to address more than 25 skin concerns, xeo+ allows practices to efficiently meet the diverse needs of patients, Gen Z and beyond. Learn more about all of the treatment offerings of xeo+

Crown Aesthetics has unveiled a new direct-to-consumer campaign, titled 'Feel Seen,' a compelling film series that highlights personal stories from individuals who have used the SkinPen.

SkinPen Launches 'Feel Seen' Campaign with Olivia Culpo, Empowering Consumers to Embrace Confidence Through Microneedling

Crown Aesthetics has unveiled a new direct-to-consumer campaign for SkinPen, titled "Feel Seen."

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Q&A: How Dermatologist Kim Nichols Integrates Hydrafacial Into Skin Protocols for GLP-1 Patients

Q&A: How Dermatologist Kim Nichols Integrates Hydrafacial Into Skin Protocols for GLP-1 Patients

Artificial intelligence (AI) has become a powerful tool in marketing and operations for various industries, and the medspa sector is no exception.

AI is Creating a More Personalized, Efficient and Convenient Medspa Experience

Incorporating retail effectively is a transformative move, one that positions your practice not only as a provider of services, but also as a trusted aesthetic partner in patients' skin care journeys.

Unlocking Untapped Retail Revenue Potential in your Aesthetic Practice

Minimally invasive treatments are attracting individuals who previously avoided medaesthetic procedures due to concerns about pain or downtime.

Editor's Eye: A Transformative 2025

Bliss, an online platform designed to pair patients with a surgeon based on preferences and budget, has reportedly produced the first AI-generated visualization tool, Bliss Imagine.

Dr. Miami: Bliss Imagine Enables Patients to Visualize Results Before Commitment, Matches Surgeon According to Budget, Goals

Bliss, an online platform designed to pair patients with a surgeon based on preferences and budget, has reportedly produced the first AI-generated visualization tool, Bliss Imagine, for patients to see outcomes before the commitment.

These are the Top 5 Programs for Continuing Education in Aesthetic Medicine

These are the Top 5 Programs for Continuing Education in Aesthetic Medicine

Medical professionals looking to expand their skill set require proper training. Aside from a strong foundational knowledge, in-person classes can boost your confidence & practical experience. Discover which training programs offer hands-on Botox practice.

Allergan Aesthetics launches a free online business education curriculum for product providers.

AbbVie Company Launches Business Education for Product Providers

Allergan Aesthetics, an AbbVie company, has launched a free online business education curriculum for providers to sustain business growth and support patient loyalty.

New distribution partnership and powerful integrations expand the way sellers discover and use Square.

Square Rolls Out New Partnerships and Features to Enable Beauty and Wellness Sellers to Succeed

New distribution partnership and powerful integrations expand the way sellers discover and use Square.

Across all categories, 59% of millennials are more likely to buy products sponsored by content creators they follow, while 48% of Gen Z shoppers have made purchases based on influencer recommendations.

Beauty Dupes & Aspirational Beauty: How to Capture Gen Z & Millennial Spending

Notably, 33% of surveyed consumers regret overspending on beauty; this skyrockets to 52% for Gen Z and 40% for millennials.

Exploring medical aesthetics education, the types of programs, key educational components and factors to consider when selecting a training provider.

Navigating Medical Aesthetics Training: Courses, Certifications & Continuing Education

Exploring medical aesthetics education, the types of programs, key educational components and factors to consider when selecting a training provider.

My MedSpa Just Turned Six. Here are the 6 most important lessons I’ve learned about running a successful and patient/client-centric medspa.

My MedSpa Just Turned 6 Years Old: Top 6 Lessons I’ve Learned

The six most important lessons I’ve learned about running a successful and patient/client-centric medspa.

Everything you need to know when choosing outside marketing vendors for your aesthetic practice.

10 Tips to Determine the Right Marketing Vendor for Your Practice

Everything you need to know when choosing outside marketing vendors for your aesthetic practice.

Kate Dee, M.D., Exposes the Ugly Underbelly of Unregulated Medspa Mayhem

Kate Dee, M.D., Exposes the Good, the Bad and the Ugly Underworld of Unregulated Medspas

Photo of dreamy tempting pretty short hairstyle woman close eyes enjoy isolated red neon light color background

MedEsthetics Reveals 2025 Editorial Themes

Are you ready for another year of medical aesthetics? Use our Media Planner to take advantage of opportunities across MedEsthetics' media universe throughout the year.

'Gen X is a highly engaged beauty consumer that has grown their spend in beauty at a greater rate than any other generation,' says Circana's Larissa Jensen. 'And in just four short years they will outnumber boomers. The beauty industry needs to start paying closer attention to this cohort.'

Gen X is Beauty's Fastest-growing Spender: Here's How to Engage Them

"Gen X is a highly engaged beauty consumer that has grown their spend in beauty at a greater rate than any other generation."

Crown Laboratories & Revance Unite to Form Aesthetics & Skin Care Giant

The combined organization will reportedly have a reach of about 10,000 medical professionals, mass retailers, specialty retailers, club retailers and an ecommerce channel.