Allergan Aesthetics Launches AA Signature Program to Meet Growing Demand for Personalized Aesthetic Solutions

Allergan Aesthetics, an AbbVie Company, has unveiled its AA Signature program in response to a growing demand for personalized, patient-centric aesthetic solutions
Allergan Aesthetics, an AbbVie Company, has unveiled its AA Signature program in response to a growing demand for personalized, patient-centric aesthetic solutions
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Allergan Aesthetics, an AbbVie Company, has unveiled its AA Signature program in response to a growing demand for personalized, patient-centric aesthetic solutions, according to a Jan. 29 press release.

The AA Signature approach focuses on patient needs frequently seen in clinical practice for patients achieving bespoke signature looks, per the release. The program addresses needs including lift, definition and skin quality.

According to the release, more signature looks and approaches using the product portfolio will be gradually introduced to reflect new trends, products, indications and treat different areas of the face.

The AA Signature program provides HCPs with training and education modules to provide holistic, personalized treatment plans. 

The program stems from research demonstrating the benefits of holistic treatments, according to the release, with clinics seeing 68% higher retention rate when utilizing treatment plans addressing multiple areas of the face. 

"The AA Signature program addresses the rising demand for a holistic treatment approach and leverages our advanced product portfolio, providing HCPs with access to expert opinions, business support, and comprehensive educational programs–including consumer-focused and AMI-led provider training–that align with individual patient aesthetic goals," said Mark Wilson, SVP head of international commercial, Allergan Aesthetics.

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