How-To: 10 Viva Magenta Hair Looks

Dec 15th, 2022

Beauty Launchpad

Viva Magenta is Pantone's Color of the Year for 2023.

Known officially as Pantone 18-1750, this color vibrates with vim and vigor. It is a shade rooted in nature descending from the red family and expressive of a new signal of strength. Viva Magenta is brave and fearless, and a pulsating color whose exuberance promotes a joyous and optimistic celebration.

To celebrate Pantone's announcement, we are sharing 10 magenta hair looks that will have you saying, "Viva la Magenta!" You can learn how to create this look for your clients with a how-to from haircolor specialist Shell Vega.

Get the Look:

Start by doing a weave highlight feathering up, leaving a small amount of natural at the root.
Once lifted, shampoo and dry, use Pulp Riot jam+velvet+cupid at the root, then melt into cupid+jam through mid-ends.
Add b3 Brazilian Bond Builder in every formula for strength, shine and longevity.

You can see more trending Viva Magenta hair looks by reading Beauty Launchpad's January/February 2023 issue.

Beauty Launchpad January/February 2023

This content appeared in the January/February 2023 digital edition.

Read More in the Digital Magazine

Facials can improve the results of procedures by prepping the skin and creating a more receptive and balanced skin environment.

Are Facials Just Pampering? Debunking the Myths and Exploring Their Clinical Impact

Discover common myths about facials and its functional role in clinical aesthetics—showing how facials prepare the skin and support recovery beyond the widespread belief that they're merely relaxing.

The Regenerative Shift in Plastic Surgery: Why Skin Quality Can’t Be an Afterthought

The Regenerative Shift in Plastic Surgery: Why Skin Quality Can’t Be an Afterthought

The aesthetic medicine landscape is shifting toward non-surgical, regenerative treatments—especially laser technologies like Aerolase Neo Elite® and Era Elite®—as younger generations prioritize natural results.

Skims' chin wrap may aid in comfort, protection and recovery, but its ability to truly sculpt the jawline without medical treatments looks uncertain.

Collagen Wraps Can’t Compete with Clinical Treatments—But Skims May Still Change Recovery Culture

Kim Kardashian’s Skims chin wrap, infused with collagen to shape the jawline, may offer comfort and aid post-op recovery, but Johnny Franco, MD says it won’t deliver the same sculpting or collagen-boosting effects as professional medical treatments.

Individuals surveyed might be realizing that the skin can be preserved to withstand aging with the right solutions, whereas clothes and dining come and go.

New Report Finds Consumers Prioritize Aesthetic Treatments Above Dining, Fashion

A new report backed by BeautyEngine reveals that consumers now prioritize skin care and aesthetic treatments over everyday luxuries like dining and clothing.

About 50% of all dermal filler visits also include a neurotoxin procedure, while only 13% of neurotoxin visits include dermal filler procedures —a decline from 21% in 2017.

Neurotoxins Surge, Hyaluronic Fillers Slip: GLP-1 and Skincare Usher in a New Chapter

Guidepoint Qsight’s report shows a rise in GLP-1 medications being paired with body contouring and a shift in filler use—biostimulatory fillers gain popularity while HA fillers decline. Skincare is also emerging as a core part of treatment plans, adding revenue and reinforcing practices' roles in long-term care.

Recent reports indicate that skincare adds up to 45% more revenue to skin rejuvenation visits. Skincare experts advise clinicians to strategically integrate skincare into visit workflows.

Integrate, Don’t Upsell: Retail Skincare is Driving Patient Results and Medspa Revenue

Skincare is sometimes undervalued by medspas, but data shows it can increase revenue by 30–45% per visit. Experts recommend integrating skincare into the treatment process, rather than an optional add-on—from consultation to aftercare.

As skin organoids closely mimic real human skin, initially used for drug screening, they are now applied to study inflammatory conditions like psoriasis and melasma, as well as rare genetic diseases—revolutionizing personalization.

Skin Organoids Poised to Revolutionize Personalized Dermatology, Study Finds

A recent study highlights how skin organoids—3D models created from stem cells—can replicate real human skin to personalize treatments for conditions like vitiligo, psoriasis, and eczema. By mimicking native skin responses, these organoids offer promising advances in individualized dermatologic care.

Allergan Aesthetics seeks FDA approval of Skinvive by Juvéderm for the neck.

Allergan Aesthetics Seeks FDA Approval to Expand Skinvive by Juvéderm for Neck Rejuvenation

Allergan Aesthetics submitted a PMA for the use of Skinvive by Juvéderm for the neck. The application was accepted by the FDA for review, and if approved, the injectable will be used for the appearance of neck lines.

Celebrity's recent flaunting of their cosmetic treatments is potentially credited to the introduction of GLP-1 medications. Transformations suddenly became accessible, empowering and personalized. It introduced control over the way many wish to present themselves.

Perfect Is Out, Personal Is In: Celebrity Transparency Shaping Aesthetics—But Body Image Pressures Still Linger

Khloe Kardashian, Kylie Jenner, Megan Fox, and other celebrities are now openly discussing their cosmetic treatments, breaking the long-held taboo around transparency in beauty. Their influence has helped normalize aesthetic procedures, shaping consumer decisions.

Described as an organic alternative to Botox created in Germany, Fox's serum is needle-free, and its plant-based ingredients gently relax facial muscles and smooth out fine lines.

Megan Fox Says No to Botox — But What’s in Her Serum Might Surprise You

In a recent interview, Kristi Branim Fox revealed that her sister, actress Megan Fox, hasn't undergone face treatments. She instead uses Biotulin Supreme Skin Gel containing a muscle relaxing ingredient: spilanthol.

Treat Medspa opened its flagship location on July 1. Its treatments, personalized using AI-led 3D imaging face and neck assessment technology, will integrate wellness therapies that target neurological factors.

Inside Treat Medspa's NYC Flagship Location: AI Imaging and Brain Science Personalize Beauty at a Cellular Level

Treat Medspa opened its flagship location in Manhattan, New York on July 1. Personalized reatments will use AI-led 3D imaging and wellness therapies that target neurological factors to enhance beauty on an intrinsic level, reflected externally.

Learn how top aesthetic practices use digital marketing, social media, and AI to attract and convert patients in today's competitive landscape with Cutera.

Boost Patient Acquisition Through AI, Social Media, Visual Storytelling with Cutera’s Marketing Experts

Learn how digital marketing tools—from Google Ads to AI platforms like ChatGPT—are revolutionizing how practices attract and retain patients.