The Innovation Zone will return as a central feature at in-cosmetics Asia 2025, spotlighting more than 100 of the newest personal care ingredients launched in the last eight months. The event, organized by RX, will take place Nov. 4–6 at the Bangkok International Trade and Exhibition Center (BITEC).
The Innovation Zone, sponsored by Mibelle AG Biochemistry and media partner Cosmetics & Toiletries, is the most popular area of the show, attracting more than three-quarters of attendees seeking the latest industry breakthroughs.
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The Innovation Zone will return as a central feature at in-cosmetics Asia 2025, spotlighting more than 100 of the newest personal care ingredients launched in the last eight months. The event, organized by RX, will take place Nov. 4–6 at the Bangkok International Trade and Exhibition Center (BITEC).
The Innovation Zone, sponsored by Mibelle AG Biochemistry and media partner Cosmetics & Toiletries, is the most popular area of the show, attracting more than three-quarters of attendees seeking the latest industry breakthroughs.
Select examples include:
- ReviveBio Co.'s Nexosome, a next-generation exosome derived from probiotics for skin care;
- Spec-Chem Industry Inc.’s SpecKare HV 201 for scalp health; and
- Greentech’s Ilumys, a 100% natural origin active for radiance and well-aging.
This can't-miss destination provides a snapshot of the beauty industry's latest breakthroughs and iterations. It is divided into functional and active ingredients for easy navigation and, for given ingredients, attendees can test and experience textures first-hand through formulated prototypes. All featured ingredients are automatically entered into the in-cosmetics Asia 2025 Innovation Zone Awards, taking place on Tuesday, Nov. 4.
Following, we dove deeper into five ingredients to give you a sneak peek of what's ahead.
Deep Delivery of Bakuchiol + Avocado Exosomes: EXO DDS Bakuchiol by INdermal by Nanovex Biotechnologies
Leveraging the power of deep delivery nanovesicles with 1% bakuchiol and avocado exosomes, EXO DDS Bakuchiol — INCI: Water (Aqua) (and) Polyglyceryl-10 Laurate (and) Glycerin (and) Propanediol (and) Phosphatidylcholine (and) Methylpropanediol (and) Bakuchiol (and) Coco-Betaine (and) Persea Gratissima Fruit Extract (and) Butyl Avocadete (and) Maltodextrin (and) Sodium Cocoyl Isethionate (and) Caprylyl Glycol (and) Betasitosterol (and) Citric Acid (and) Phenylpropanol (and) Cocos Nucifera Oil (and) Sodium Isethionate (and) Tocopherol — stands out for its advanced anti-aging benefits.
According to the company, the ingredient reduces collagen breakdown by 149% and inflammation by 177% while supporting a 92% recovery of hyaluronic acid in the skin. The core of its innovation lies in biomimetic exosome-like technology derived from Persea americana (avocado), providing intense hydration, antioxidant protection, soothing for sensitive skin, enhanced elasticity, and a strong natural barrier. The ingredient is suggested for rejuvenating, nourishing and protecting skin against signs of aging and environmental stressors.
Targeting the Telomere-Mitochondria Axis: Vitalys by Algaktiv
Inspired by ancient microalgae’s survival strategies, Algaktiv Vitalys (INCI: Water (Aqua) (and) (and) Chlorella Vulgaris Extract (and) Lecithin (and) Pentylene Glycol) is described as a biotech-encapsulated active that addresses the Telomere–Mitochondria Axis to reverse cellular fatigue and support advanced skin longevity. Its proprietary enzyme blend (including endonuclease, thioredoxin and glycosylase) reportedly fuels DNA repair and mitochondrial health, promoting NAD+ activation and SIRT1 expression — critical to sustain youthful skin.
Clinically proven to reduce wrinkles and restore radiance, Vitalys disrupts cellular aging, strengthens the skin against oxidative stress, and ensures visible, irritation-free results — making it a powerful solution for preventive beauty regimens and sensitive skin, per the company.
Silencing MMP2 for Skin Renewal: WKPep Caffytide S by Winkey Technology
WKPep Caffytide S (INCI: Caffeoyl Hexapeptide-9) is a patented peptide that blends ECM-boosting hexapeptide with the natural antioxidant caffeic acid. Developed through advanced peptide technologies, it reportedly rejuvenates skin by reducing wrinkles, evening skin tone and protecting against environmental stressors.
According to the company, its action on MMP2 stimulates and preserves collagen production (types I, III, IV) and laminin, resulting in smoother, more resilient skin. Caffytide S’s unique antioxidant profile shields skin from UV and pollution, strengthening and revitalizing skin structure for youthful results.
Skin and Scalp Natural Multifunctional: Adesilnat by Exsymol
Adesilnat (INCI: Oryza Sativa (Rice) Hull Extract (and) Adenosine (and) Propanediol (and) Water (Aqua)) is described as a 100% natural complex combining fermentation-derived adenosine with silicium sourced from rice hulls — delivering proven benefits for both skin and hair.
Clinically and in vitro tested, it effectively reduces scalp oiliness, supports hair growth and smooths skin wrinkles, per the company. Its unique dual composition reportedly makes it a soft, eco-conscious active for formulations aimed at improved texture, vitality and long-term skin and scalp wellness.
Algogel RCG 6301 by JRS
Algogel RCG 6301 (INCI: Carrageenan) is the latest biodegradable carrageenan from J. Rettenmaier & Söhne GmbH + Co.KG, featuring a smart combination of iota and kappa fractions to deliver flexibility and a luxurious creamy texture in formulations. According to the company, as a strong and elastic gel agent, it activates at temperatures ≥ 60°C and offers robust stability, transparency and a natural alternative to synthetics.
Its reported ease of use and water solubility make it ideal for formulators seeking enhanced creaminess, environmental sustainability and performance in modern cosmetic products.
Innovation Zone Brings Advanced Technologies to Life
Sarah Gibson, event director of in-cosmetics Asia, said: “Year after year, the Innovation Zone proves to be the heartbeat of in-cosmetics Asia. It is where the industry’s newest ideas first come to life; the place where visitors can be among the very first to see, touch and experience the ingredients that will define the next wave of personal care.
"With more than 100 launches this year, the Innovation Zone embodies everything our show stands for: innovation, science, sustainability and trends; brought together in one space that cannot be missed.”
About in-cosmetics Asia
In-cosmetics Asia is a leading event in the Asia-Pacific region for personal care ingredients. The exhibition brings together suppliers with finished product manufacturers to inspire, inform and connect the cosmetics community. The event is co-located with COSMEX, ASEAN’s most comprehensive exhibition on manufacturing technologies, machinery, packaging and ODM/OEM services.
For more information, visit the event website or register now.
