Marketing

Business Consult April 2019

Are you ready to determine your practice’s digital marketing IQ, and with it your ability to leverage the modern sales and marketing ecosystem to find, serve and retain more patients? To reap the...

MedEsthetics March 2019

Instagram has become wildly popular in recent years. Today it boasts 1 billion active users—30 percent of whom are between 25 and 34 years old. The visual focus of this photo- and video-sharing...

MedEsthetics Jan/Feb 2019

New Year’s resolutions are made with the best of intentions. We begin with determination, but get distracted or busy and gradually revert to our old familiar ways. Next thing you know, the...

MedEsthetics Nov/Dec 2018

Many aesthetic practices and medspas have already embraced video as an effective marketing tool. Videos posted on your YouTube channel and website allow you to introduce prospective patients to...

Increase patient leads and retention

In the past decade, marketing and advertising efforts have moved online to capture consumers where they shop, get informed and spend most of their time. “Things have evolved over the past 10 to 15...

MedEsthetics Jan/Feb 2018 Business Consult

Excellent customer service is the cornerstone of small business success. In the medical aesthetics industry, this extends beyond delivering the results or products that were promised and deftly...