Marketing

MedEsthetics October 2019

Sir Richard Branson, the British business magnate, billionaire and high school dropout, said, “Succeeding in business is all about making connections.” While your medical practice may not be the...

How to boost local search engine rankings

One of the best ways to get your practice in front of your most likely prospective patients is to rank high in local online searches. At The Aesthetic Meeting in May, Peter Houtz of Plastic...

MedEsthetics May/June 2019

In our fast-paced world infused with multiple channels of communication, radio persists. That’s because radio pairs perfectly with whatever else we’re doing, whether it's working, driving or just...

Business Consult April 2019

Are you ready to determine your practice’s digital marketing IQ, and with it your ability to leverage the modern sales and marketing ecosystem to find, serve and retain more patients? To reap the...

MedEsthetics March 2019

Instagram has become wildly popular in recent years. Today it boasts 1 billion active users—30 percent of whom are between 25 and 34 years old. The visual focus of this photo- and video-sharing...

MedEsthetics Jan/Feb 2019

New Year’s resolutions are made with the best of intentions. We begin with determination, but get distracted or busy and gradually revert to our old familiar ways. Next thing you know, the...