Allergan Aesthetics has rebranded with the purpose of “empowering confidence.” The launch, which took place on October 5, 2020, follows the introduction of Allergan Aesthetics as a fully integrated part of AbbVie, singularly focused on medical aesthetics earlier this year.
The new brand identity celebrates real people across different ethnicities, genders and skin tones as an expression of the company’s focus on developing science-backed aesthetic medicine for people of every background.
“At Allergan Aesthetics, we believe in the impact confidence can have on the businesses, careers and lives of those we serve. The new brand better reflects who we are today and where we are going in the future. It represents our company – full of passion, energy, and solely focused on aesthetics,” said Carrie Strom, senior vice president, AbbVie, and president, Global Allergan Aesthetics. “Empowering confidence is important to our work and our industry. We believe this new brand brings that purpose to life – for colleagues, customers and consumers around the world.”
