How More Men Are Driving Change in Laser Hair Removal

Jun 5th, 2026

Globally, the laser hair removal market is forecast to grow from around $1.09 billion in 2023 to around $7.7 billion globally by 2035.

Behind those numbers is a shift that’s becoming hard to ignore: more men are entering the market, not as occasional clients, but as engaged clients investing in long-term grooming solutions.

This reflects a broader change in how men approach personal care. Traditional hair removal methods like shaving and waxing are starting to feel less practical, often time-consuming, irritating, and difficult to maintain.

As a result, more men are turning to laser hair removal as a low-maintenance option that fits more easily into their daily lives.

From a practitioner’s perspective, this doesn’t feel like a passing trend. It’s something we’re seeing more often in the treatment room, with men looking for solutions that are practical, effective, and longer lasting.

“We’ve seen a clear rise in male clients who want hair removal solutions that save time and reduce irritation,” said Aleya Bamdad, Founder and CEO of Laser by Aleya. “They are looking for a structured approach that fits into their routine without the ongoing maintenance of shaving or waxing."

In this article, we will:

Take a closer look at why more men are choosing laser hair removal
Show how clinics are adjusting to this growing demand
Explore what this means for the future of laser hair removal for men

What’s Driving the Increase in Male Laser Hair Removal?

The rise in male clients is being driven by a mix of practical needs and shifting cultural norms, including:

Efficiency and Low-Maintenance Routines
For many men, it comes down to simplicity. There’s a growing preference for routines that are easy to maintain without sacrificing results.
Laser hair removal offers a long-term solution that reduces the need for constant upkeep, making it especially appealing for busy professionals or those managing larger treatment areas.
Skin Health and Comfort
Skin health is another major factor. Repeated shaving often leads to irritation, ingrown hair, and uneven texture, particularly in areas like the neck or back.
As awareness of these issues grows, more clients are looking for solutions that improve not just appearance, but overall skin comfort.
The Evolving Standards of Male Grooming
There’s also a broader cultural shift shaping this demand. While practical factors like time and skin health matter, perceptions of body hair are evolving as well.
Features like chest hair have long been associated with masculinity and high levels of testosterone, but what’s considered attractive has changed over time.
In the 1970s, fuller body hair was widely embraced (encouraged, even), while the 1990s and early 2000s leaned toward a cleaner, more minimal look.
The rise of male self-care is reshaping the grooming industry, with more clients viewing professional treatments and long-term solutions as worthwhile lifestyle investments.

How Clinics Are Adjusting to More Male Clients

As more male clients turn to laser hair removal, clinics are seeing a noticeable shift in day-to-day demand and treatment patterns.

It’s pushing laser specialists to rethink how the entire process is delivered.

1. Rethinking Consultations and Treatment Planning

More often, the shift shows up before the treatment even begins.

Male clients tend to come in with a different mindset, focusing less on aesthetics alone and more on efficiency and comfort.

That shift is pushing clinics to:

Keep consultations straightforward and focused on results
Be upfront about timelines and how results develop over time
Build treatment plans that are efficient, practical, and easy to stick to

2. Adapting to Male Hair and Treatment Needs

There’s also a practical reality that quickly becomes clear.

Male hair is often coarser, denser, and spread across larger areas, which requires adjustments to treatment techniques and session planning.

To make this work, clinics are:

Adjusting techniques to better manage coarse, fast-growing hair
Using FDA-approved laser machines that can efficiently treat larger areas
Focusing on consistency across multiple sessions to maintain results

3. Shifting the Overall Client Experience

The shift goes beyond the treatment itself and into the overall experience.

Male clients consistently gravitate toward care that is clear and focused on outcomes rather than added complexity.

This can translate to:

Creating a space that feels private, professional, and free of judgement
Framing treatments as practical solutions, not just cosmetic upgrades
Prioritizing efficiency and long-term value over quick fixes

Lessons From Experience: Insights From Aleya

In practice, the shift becomes evident when you start working directly with male clients. From experience, one thing stands out quickly: they tend to approach grooming with a clear purpose.

Many come in with specific goals, often driven by frustration with shaving, recurring irritation, or the time it takes to maintain certain areas.

Rather than looking for quick fixes, they’re usually focused on long-term solutions that actually simplify their routine.

That shift has reinforced a few key takeaways:

Clear expectations early on go a long way: Clients respond best when expectations are clear from the start, including timelines, number of sessions, and how results build over time.
Keep the process straightforward: Simple, practical consultations tend to resonate more than overly technical explanations or heavy branding.
Focus on results: What matters most is efficiency, comfort, and outcomes that last.
Make it easy to maintain: Treatment plans that fit naturally into a client’s routine are far more appealing than anything high maintenance.

Clinics that understand this mindset are better positioned to meet the needs of this growing audience.

What’s Next for Male Laser Hair Removal?

What we’re seeing isn’t a temporary spike; it’s a steady shift that’s beginning to redefine the laser hair removal industry.

1. Continued Growth in Male Clients

Professional grooming is becoming more familiar territory for men, and that shift is only gaining traction.

Younger generations are more open to starting treatments earlier
Repeat visits are becoming more common as results develop over time
Word-of-mouth and growing normalization will continue to drive demand

2. Prioritizing Solutions That Last

At the same time, quick fixes are losing their appeal, as more clients look for options that are easier to manage in the long run.

Treatments that reduce long-term upkeep will continue to gain traction
Clients are placing more value on consistency and predictable results
Clinics that focus on long-term outcomes will stay competitive

3. A More Intentional Client Experience

As the market grows, expectations are becoming more defined. Clients are paying closer attention to how the entire experience feels from start to finish.

Offer care that feels more tailored and efficient
Communicate in a more direct, results-focused way
Design an experience that makes treatments easier to fit into everyday life

Ultimately, these changes point to a more intentional client base.

Male clients aren’t just looking for a quick fix anymore. They’re now also thinking in terms of long-term routines that fit their lifestyle, from everyday grooming to being ready for the beach without the extra upkeep.

For clinics, that means keeping things practical, transparent, and focused on results. Those that adjust to this mindset will be in a better position to grow with it.