On May 6, 2021, BTL Aesthetics opened two brick and mortar storefronts, called the BTL Body Boutique, in the NoHo neighborhood of New York City and Beverly Hills, California.
The showroom-like boutiques feature the brand's award-winning technologies, including EMSCULPT, EMSELLA, EMTONE, Exilis ULTRA and EMSCULPT NEO, the company's latest device, which targets fat while building muscle using RF and HIFEM.
They are designed to offer medical aesthetic professionals a one-stop shop. BTL representatives will be onsite to provide hands-on education and training, show product demonstrations as well as sell BTL devices. The company notes that these unique storefronts allow for direct interaction between BTL professionals and the medical aesthetics community in a safe, COVID-compliant environment.
The spaces also have been designed to accommodate nights of beauty, where the medical community is encouraged and welcomed to host influencers and members of the media. This will be an opportunity for doctors to have a larger space to connect with patients, peers and VIPS, which can be challenging in smaller clinic settings.
"We always look to lead by breaking barriers and thinking out of the box, which is why we are proud to be the first aesthetics device brand to offer a space that covers every touchpoint from education to final sale," said John Ferris, vice president of U.S. marketing. "BTL Aesthetics strives to build and foster a community. For us it goes beyond the therapies we create. A brick-and-mortar piece was so important, as it offers us more opportunities to have valuable facetime with those who are part of the larger BTL community."