In our recent article on The New Aesthetics Agenda: Ageless Beauty Across Generations, we explored the trend across generations for subtler aesthetic enhancements and an emphasis on enhancing natural beauty. But, how do we achieve the trending "no-makeup look" when dealing with hair loss of the eyebrows and lashes?
The "No-Makeup Look"
Among younger generations "the trend in less invasive treatments used for prejuvenation, often referred to as “tweakments”, has been growing in popularity over the last year or more...Patients seek treatment for moderate signs of aging that appear, using an approach that focuses on implementing light, subtle enhancements designed to get ahead of the aging process." When it comes to older generations, "The primary goal is no longer to look actively ‘younger,’ but rather to maintain a healthy and radiant appearance that enhances patients’ natural beauty. “More and more people are coming to the clinic asking for that ‘no makeup look,’” says U.K.-based aesthetician, Dr. Ahmed El Muntasar.
The "no makeup look" is a trend spreading across the globe, as we discovered when looking at current aesthetic trends in Brazil in another recent article on Celebrating Individual Beauty: A Global Shift in Aesthetic Trends. "According to Rossana Vasconcelos, M.D., one of the prominent aesthetic trends is having sun-kissed skin, with an emphasis on improved sun protection to ward off the aging effects of photodamage. Natural beauty that requires minimal makeup is another rising beauty trend, focusing on enhancing skin quality using treatments to improve firmness, evenness, skin tone and radiance for a naturally beautiful appearance."
Enhancing Lashes & Brows Naturally With NULASTIN
Of course, achieving the "no makeup look" can be rather difficult if you suffer from hair loss on your brows and lashes. Strong brows are going to be part of this natural beauty trend this autumn, according Jamie Greenberg, makeup artist to celebrities including Rashida Jones, Tracee Ellis Ross and more. As someone with barely visible blonde eyebrows, I can relate to the need for some kind of product that can help make them thicker and fuller.
Thankfully, there is hope in the form of NULASTIN's serums for brows and lashes - and I can attest to this personally. Jamie Greenberg spills secrets for how NULASTIN's lash and brow serums can help your patients achieve the perfect no-makeup look.
"I think people are going to keep playing on this natural beauty vibe, so it's important to enhance the lashes and brows naturally. With a no-makeup makeup look, we love our lashes to be long and our brows to be full, because then, you honestly don't need as much makeup," Greenberg says. "NULASTIN's serums give that length and volume that is perfect for a no-makeup makeup look. I'll do the eye line [with LASH Follicle Fortifying Serum], then I'll do the brow [with BROW Shape Altering Serum]. Then, I let it totally dry down so that I can play on top."
Powered by NULASTIN's proprietary Elastaplex Technology, Shape Altering Serum and Follicle Fortifying Serum anchor-and-bind hair follicles to the Elastin Root System, helping reduce shedding and aiding hair growth. They are clinically proven to increase brow and lash thickness and fullness in six weeks, with optimal results in 12 weeks.
Now, I have tried different brow serums in the past and never noticed much to be honest, so I was genuinely surprised when the brand's BROW Shape Altering Serum actually lived up to its promise. You do have to use it every day as directed, as one really should do when directed to by the brands, but it truly works. The change in my eyebrows' thickness as well as new hair growth in sparcer areas is frankly something I never thought I would see as a result of using a brow serum. I can attest to the efficacy of these serums personally. So, don't forget to give a little love and attention to brows and lashes during Hair Loss Awareness Month.
