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Section: Business
Marketing
4 Marketing Strategies to Attract Millennial and Gen-Z Patients
Younger generations have unique preferences and priorities regarding healthcare and practices need to adapt their marketing strategies to appeal to them.
Practice Management
Improving Patient Retention with Loyalty Programs
Terri Ross, founder of APX Platform, details a top-to-bottom guide to successfully utilizing loyalty programs.
Business
The Power Of Accountability
Goal setting and accountability go hand-in-hand in achieving practice growth.
Business
Working with Estheticians
Esthetic services are the perfect complement for medical cosmetic procedures. Here’s how to make the relationship work.
Skin Care
Valisure Files Citizen Petition for Market Withdrawl of Benzoyl Peroxide Products
Valisure has suggested that its tests on dozens of prescription and over-the-counter benzoyl peroxide products indicate that currently formulated BPO medications are unstable and can generate unacceptably high levels of benzene when mishandled.
Business
A Guiding Hand
If you want to become more successful and feel more confident in your medical career, finding a mentor is a great place to start.
Business
Generational Marketing
When reaching out to patients in multiple age groups, one size does not fit all.
Business
Practice Marketing With Instagram
Building your patient base through Instagram.
Events
Face and Body Virtual Event
May 23rd, 2021
May 26th, 2021
Skin Inc.'s Face & Body is bringing an upgraded digital experience to our second virtual event and a new partnership with MedEsthetics to bring esthetic and medical aesthetic education to one show!
Business
Square Rolls Out New Partnerships and Features to Enable Beauty and Wellness Sellers to Succeed
New distribution partnership and powerful integrations expand the way sellers discover and use Square.
Skin Care
Consumer "Sunxiety" Grows as ASDS & Others Urge Skin Cancer Call to Action Renewed
A recent survey revealed consumer's growing "sunxiety" and willingness to wear sun protection, while the ASDS and others urge the renewal of a skin cancer call to action by US Surgeon General.
Business
Profile: Urmen Desai, MD
A desire to serve others led Urmen Desai, MD, to medicine; a passion for aesthetic surgery brought him to Beverly Hills.
Products
Gen X is Beauty's Fastest-growing Spender: Here's How to Engage Them
"Gen X is a highly engaged beauty consumer that has grown their spend in beauty at a greater rate than any other generation."
News
12 Virtual Sessions to Advance Your Education
Face & Body Virtual is back and better than ever with the collaboration between Skin Inc. magazine and MedEsthetics magazine to bring 12 advanced education classes for skin care and medical aesthetic specialists.
Marketing
Getting the Guys
Interest in cosmetic procedures among men offers potential for practice growth, but bringing them in the door takes time.
Practice Management
Adding e-Commerce
Selling skincare products through your practice website can be a good source of revenue and provide a more convenient option for patients.
Practice Management
7 Reasons Why Medical Aesthetics is Inflation & Recession Resilient
Despite inflation being at a 40-year high, medical aesthetics continues to be a resilient and reliable investment.
Practice Management
How to Know When It’s Time to Expand Your Practice
Your guide to why, when, what and how to strategically expand your practice.
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