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Section: Business
Business
Differentiate Your Practice
Understanding your competition and the unique selling points of your practice is key to continued success.
Business
10 Tips to Determine the Right Marketing Vendor for Your Practice
Everything you need to know when choosing outside marketing vendors for your aesthetic practice.
Practice Management
How to Promote Your Brand with a Clear Message
Creating a clear, consistent message around your Unique Value Proposition (UVP) and explaining your credentials can take the guesswork out of promoting your practice and get your entire team on the same page and delivering the same message.
Aesthetics Devices
Meeting the Growing Demand for Aesthetic Treatments Among Gen Z
With its wide range of handpieces and ability to address more than 25 skin concerns, xeo+ allows practices to efficiently meet the diverse needs of patients, Gen Z and beyond. Learn more about all of the treatment offerings of xeo+
Business
Practice Management: Blueprint for Success
An annual marketing plan is key to achieving your practice growth goals: Here’s how to create one.
Business
Practice Building: Professional Networking
Face-to-face networking is an inexpensive way to materially grow your practice.
Legal
Instant Abs?: Legalities of Promoting Noninvasive Body Contouring Treatments
What aesthetic practice and medspa owners need to know about promoting noninvasive body contouring treatments.
Practice Management
The Future of Plastic Surgery: Combining Cutting-Edge Technology with Artistic Expertise for Superior Results
From AI-assisted procedures to bio-engineered materials, emerging technologies are reshaping how surgeons approach reconstructive and cosmetic procedures.
Business
Practice Marketing: Digital IQ
Rate your digital marketing efforts and knowledge.
Legal
Legal Issues: Needle-Free Injectors
What you need to know before considering hyaluronic acid atomizers.
Business
Winning With YouTube
YouTube videos allow you to showcase your skills and introduce yourself to prospective patients before they enter your office.
Practice Management
Practice Management: Future-Proofing Your IT System
Practices can save money and downtime by considering future needs as they investigate IT options.
Event Coverage
4 Things You Missed at ASLMS 2023
The 2023 ASLMS conference offered plenty of opportunities for medical aesthetics professionals. If you weren't able to make it to Phoenix, Arizona for this year's show, here's four things you missed.
News
'Sunburning' to Heal Acne is the Latest Terrifying TikTok Trend
You read right. Some TikTok influencers are claiming sunburning heals acne. Thankfully experts are warning against it. Here, we explore this claim with three industry experts to understand the rationale, uncover the truth and attempt to refute it.
Devices
Ozempic Alternatives Flood Medical Aesthetics Market Despite Concerns of Long-Term Sustainability
Drug manufacturing companies are all racing to try to replicate the success of Ozempic, including the development of oral GLP-1a drugs by Pfizer. But with rising demand comes substantial spikes in prices and supply shortages.
Business
The 3 Keys to Opening a Successful Medical Spa
Expert advice on what you need to know to open a successful medspa.
Marketing
AI is Creating a More Personalized, Efficient and Convenient Medspa Experience
AI is making waves in medspas, primarily by enhancing the customer experience in several key ways.
Business
Walking the Line
Private label services have come a long way with broad offerings and enhanced marketing and sales support.
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