Cheryl Whitman

Dreamstime 194270235 850 Np

Business Consult: Knowing Your Why

A practical guide for finding purpose for your practice and your team.

Dreamstime Xxl 130680697

Standards for Retail Success

Now is the time to develop a strong retail sales strategy.

Internal Marketing Strategies for Aesthetic Practices

Practice Management: Internal Marketing

Strategies to increase loyalty and motivate patient referrals.

Professional Networking

Practice Marketing: Growing Your Network

How to expand your professional network for new patient referrals.

Staff Assessments

Practice Management: Peak Performance

How to set staff expectations, track performance, reward excellence and address problems before they become major issues.

Annual Practice Marketing Review

Practice Checkup

A regular review of key aspects of your business will help you retain existing patients and attract new ones.

How to create an annual marketing plan

Practice Management: Blueprint for Success

An annual marketing plan is key to achieving your practice growth goals: Here’s how to create one.

Hosting a Virtual Event

Practice Marketing: Virtual Events

Virtual events are a budget-friendly way to reach and interact with your target audience

Finding Your Target Market

Hitting the Mark

How to identify and connect with your target market.

Onboarding Processes

Practice Management: Onboarding for New Employees

A comprehensive onboarding process will set your new hires up for success.

Find the right employee for each position

Practice Management: Personality Testing

Pre-employment personality testing can help you match the right candidate to the job.

Exceeding Patient Expectations

Patient Retention: Exceeding Expectations

Seven strategies to create a memorable patient experience.