Cheryl Whitman

Understanding what your patients think about when booking treatments is important for turning prospective patients into regular patients.

Reach Prospective Patients by Understanding the Decision-making Process

Understanding the decision-making process of prospective patients can help you anticipate the information they need as they investigate treatments.

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Business Consult: Knowing Your Why

A practical guide for finding purpose for your practice and your team.

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Standards for Retail Success

Now is the time to develop a strong retail sales strategy.

4 Income Generating Tips from Celluma Light Therapy

4 Income Generating Tips from Celluma Light Therapy

As the pandemic drags on, it’s clear new, innovative solutions are necessary for skin care specialists and spa owners. Here are four income generating tips to kick-off 2021.

Professional Networking

Practice Marketing: Growing Your Network

How to expand your professional network for new patient referrals.

Staff Assessments

Practice Management: Peak Performance

How to set staff expectations, track performance, reward excellence and address problems before they become major issues.

Annual Practice Marketing Review

Practice Checkup

A regular review of key aspects of your business will help you retain existing patients and attract new ones.

How to create an annual marketing plan

Practice Management: Blueprint for Success

An annual marketing plan is key to achieving your practice growth goals: Here’s how to create one.

Hosting a Virtual Event

Practice Marketing: Virtual Events

Virtual events are a budget-friendly way to reach and interact with your target audience

Finding Your Target Market

Hitting the Mark

How to identify and connect with your target market.

Onboarding Processes

Practice Management: Onboarding for New Employees

A comprehensive onboarding process will set your new hires up for success.

Find the right employee for each position

Practice Management: Personality Testing

Pre-employment personality testing can help you match the right candidate to the job.