Cheryl Whitman

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Help Counter Inflammaging with Weight Loss Services

Adding weight management services supports patient satisfaction.

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Tips to Attracting and Serving Men in Your Practice

The male clientele can be tricky to reach. These tips can help you navigate how to bring more men into your practice and better understand their aesthetic needs and goals.

Medical Aesthetician discussing treatment with patient

Reach Prospective Patients by Understanding the Decision-making Process

Understanding the decision-making process of prospective patients can help you anticipate the information they need as they investigate treatments.

TriHex Technology®: An Essential in Peri Procedure AND Daily Skincare

TriHex Technology®: An Essential in Peri Procedure AND Daily Skincare

A highly respected plastic surgeon and dermatologist both say that TriHex Technology® from ALASTIN Skincare® has been a gamechanger for improving procedure results and maintaining younger-looking skin. Read their perspective here.

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Standards for Retail Success

Now is the time to develop a strong retail sales strategy.

Internal Marketing Strategies for Aesthetic Practices

Practice Management: Internal Marketing

Strategies to increase loyalty and motivate patient referrals.

Professional Networking

Practice Marketing: Growing Your Network

How to expand your professional network for new patient referrals.

Staff Assessments

Practice Management: Peak Performance

How to set staff expectations, track performance, reward excellence and address problems before they become major issues.

Annual Practice Marketing Review

Practice Checkup

A regular review of key aspects of your business will help you retain existing patients and attract new ones.

How to create an annual marketing plan

Practice Management: Blueprint for Success

An annual marketing plan is key to achieving your practice growth goals: Here’s how to create one.

Hosting a Virtual Event

Practice Marketing: Virtual Events

Virtual events are a budget-friendly way to reach and interact with your target audience

Finding Your Target Market

Hitting the Mark

How to identify and connect with your target market.