More from Cheryl Whitman
Reach Prospective Patients by Understanding the Decision-making Process
Understanding the decision-making process of prospective patients can help you anticipate the information they need as they investigate treatments.
Jan 19th, 2021
Business Consult: Knowing Your Why
A practical guide for finding purpose for your practice and your team.
Oct 6th, 2020
Standards for Retail Success
Now is the time to develop a strong retail sales strategy.
Sep 16th, 2020
4 Income Generating Tips from Celluma Light Therapy
As the pandemic drags on, it’s clear new, innovative solutions are necessary for skin care specialists and spa owners. Here are four income generating tips to kick-off 2021.
Dec 28th, 2020
Practice Marketing: Growing Your Network
How to expand your professional network for new patient referrals.
Nov 7th, 2019
Practice Management: Peak Performance
How to set staff expectations, track performance, reward excellence and address problems before they become major issues.
Sep 13th, 2019
A regular review of key aspects of your business will help you retain existing patients and attract new ones.
Jun 27th, 2019
Practice Management: Blueprint for Success
An annual marketing plan is key to achieving your practice growth goals: Here’s how to create one.
Jan 18th, 2019
Practice Marketing: Virtual Events
Virtual events are a budget-friendly way to reach and interact with your target audience
Nov 12th, 2018
Hitting the Mark
How to identify and connect with your target market.
Jul 26th, 2018
Practice Management: Onboarding for New Employees
A comprehensive onboarding process will set your new hires up for success.
Apr 5th, 2018
Practice Management: Personality Testing
Pre-employment personality testing can help you match the right candidate to the job.
Mar 15th, 2018