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Cheryl Whitman
More from Cheryl Whitman
Practice Management
Offering “Free” Services to Employees
Free services to employees come with a cost, but one that is well worth it when you take the time to create a well-thought-out policy.
Marketing
5 Creative Networking Opportunities
When building a referral network, it pays to think outside of the box.
Sponsored
GET TO KNOW SECRET PRO - CUTERA®’S BREAKTHROUGH SKIN-REVITILIZATION SYSTEM
"Secret PRO’s innovative technology uniquely combines both fractional CO2 for skin resurfacing and RF microneedling for deep dermal remodeling*. This allows me to treat the full thickness of the skin," says Dr. Suzanne Sirota-Rozenberg in New York
Marketing
11 Marketing Options Beyond Social Media
Here are 11 external marketing opportunities to bring a steady flow of patients to your practice or medspa.
Treatments
Help Counter Inflammaging with Weight Loss Services
Adding weight management services supports patient satisfaction.
Marketing
Tips to Attracting and Serving Men in Your Practice
The male clientele can be tricky to reach. These tips can help you navigate how to bring more men into your practice and better understand their aesthetic needs and goals.
Practice Management
Reach Prospective Patients by Understanding the Decision-making Process
Understanding the decision-making process of prospective patients can help you anticipate the information they need as they investigate treatments.
Practice Management
Business Consult: Knowing Your Why
A practical guide for finding purpose for your practice and your team.
Marketing
Standards for Retail Success
Now is the time to develop a strong retail sales strategy.
Business
Practice Management: Internal Marketing
Strategies to increase loyalty and motivate patient referrals.
Business
Practice Marketing: Growing Your Network
How to expand your professional network for new patient referrals.
Business
Practice Management: Peak Performance
How to set staff expectations, track performance, reward excellence and address problems before they become major issues.
