Facebook icon
Instagram icon
Twitter icon
LinkedIn icon
Business
Research
Treatments
News
Products
Multimedia
Home
Authors
Cheryl Whitman
More from Cheryl Whitman
Sponsored
truSculpt flex: A Body Sculpting Game Changer for Your Aesthetic Practice
The next generation of non-invasive body shaping hails from Cutera. Their award-winning muscle sculpting technology, truSculpt® flex is now enhanced with flex+, a ground-breaking 15-minute, no-downtime, rapid muscle building mode.
Practice Management
How to Perform a Competitive Analysis
See how you can perform a competitive analysis and analyze how your practice stacks up to your competitors.
Practice Management
Offering “Free” Services to Employees
Free services to employees come with a cost, but one that is well worth it when you take the time to create a well-thought-out policy.
Marketing
5 Creative Networking Opportunities
When building a referral network, it pays to think outside of the box.
Practice Management
Best Practices for Effective Patient Communication
Internal marketing is key to patient retention and practice growth. Here’s how to do it well.
Marketing
11 Marketing Options Beyond Social Media
Here are 11 external marketing opportunities to bring a steady flow of patients to your practice or medspa.
Treatments
Help Counter Inflammaging with Weight Loss Services
Adding weight management services supports patient satisfaction.
Marketing
Tips to Attracting and Serving Men in Your Practice
The male clientele can be tricky to reach. These tips can help you navigate how to bring more men into your practice and better understand their aesthetic needs and goals.
Practice Management
Reach Prospective Patients by Understanding the Decision-making Process
Understanding the decision-making process of prospective patients can help you anticipate the information they need as they investigate treatments.
Practice Management
Business Consult: Knowing Your Why
A practical guide for finding purpose for your practice and your team.
Marketing
Standards for Retail Success
Now is the time to develop a strong retail sales strategy.
Business
Practice Management: Internal Marketing
Strategies to increase loyalty and motivate patient referrals.
