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When an influencer shares their experience with a medspa’s treatments or services, their followers often view it as a form of validation. This 'social proof' can build trust and encourage potential patients to visit the spa.

How Influencer Partnerships Can Boost Patient Growth and Credibility for Medspas

Influencer partnerships can be highly valuable to medspas, helping them to attract new patients, boost credibility and drive performance in various ways. Here’s how influencer collaborations can support a medspa’s goals.

Female doctor talking with colleagues through a video call with a laptop in the consultation.

Telehealth in Medical Aesthetics Expands to Medspa & GLP-1 Treatments

The expansion of telehealth across the medical industry has altered the consultation process and led to new programs that integrate telehealth into their aesthetic offerings, including a new GLP-1 therapy program and at-home med spas.

Across all categories, 59% of millennials are more likely to buy products sponsored by content creators they follow, while 48% of Gen Z shoppers have made purchases based on influencer recommendations.

Beauty Dupes & Aspirational Beauty: How to Capture Gen Z & Millennial Spending

Notably, 33% of surveyed consumers regret overspending on beauty; this skyrockets to 52% for Gen Z and 40% for millennials.

airplane with passports traveling

Medical Tourism is On the Rise

With the rise of medical tourism, surgeons are entering into a plastic surgeon’s competitive set, creating competition beyond geography.

Introducing New Technology

Introducing New Technology

Work with your vendors and staff to ensure a good ROI on new equipment and treatment offerings.

Hosting a Virtual Event

Practice Marketing: Virtual Events

Virtual events are a budget-friendly way to reach and interact with your target audience

Photo of dreamy tempting pretty short hairstyle woman close eyes enjoy isolated red neon light color background

MedEsthetics Reveals 2025 Editorial Themes

Are you ready for another year of medical aesthetics? Use our Media Planner to take advantage of opportunities across MedEsthetics' media universe throughout the year.

Pruning Your Money Tree

Practice Management: Pruning Your Money Tree

Improve your bottom line by identifying and eliminating poorly performing products and services

Your diet affects every aspect of your life, from energy levels and hair growth to cardiovascular disease and your libido.

3 Ways to Implement Holistic Lifestyle Practices

Check out this easy-to-follow guide for your patients (and you) on how to begin implementing holistic wellness practices into their daily lives.

How Client Expectations Are Changing the Sun Care Market

How to Stand Out as a Beauty Brand in the Sun Care Market

Now that you know about your clients' sun care preferences, how can you show up as a leader in the industry? Here are three strategies to get started.

Doctor Comforting Patient 180411698

Patient Care: Positive Outcomes

A little empathy and some learned skills can help you turn an angry patient into referrals.

Beautiful Woman Before Plastic Surgery Operation Cosmetology

Top 10 Cosmetic Surgery Trends Phazing Out & Rising In Popularity in 2024

Research from Face Med Store revealed the most searched cosmetic surgeries in 2023, with BBLs taking the top spot. Plus, Dan Yamini, M.D., a plastic surgeon at Visthetic Surgery Institute & Med Spa, shares his top cosmetic surgery trends for 2024.

Me2103 Ai Chatbots Dreamstime Xxl 159869079 850np

Incorporating Chatbots Into Your Practice

Practice owners share their views on the pros and cons of incorporating conversational AI, or eHealth chatbot technology, in patient communications.

Staff Assessments

Practice Management: Peak Performance

How to set staff expectations, track performance, reward excellence and address problems before they become major issues.

SPF Statistics

Why 87% of Americans Ignore SPF & What Estheticians Can Do to Help

While we know that sunscreen should be an essential product used year round, it's especially critical during the months where UV exposer will be at its peak.

Measuring Internet Success

Practice Marketing: Measuring Internet Success

Monitoring conversion rates will help you get the most out of Internet marketing.

Annual Practice Marketing Review

Practice Checkup

A regular review of key aspects of your business will help you retain existing patients and attract new ones.

From elevated efficacy to pro beauty inspiration to preventative care, Mintel has issued its annual beauty trends, alongside its 2025 consumer trend report.

2025’s Top 7 Beauty Trends

Mintel notes, “To build credibility, companies will highlight the efficacy of their products through scientific testing and innovative ingredients.”

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