Francis Acunzo

When an influencer shares their experience with a medspa’s treatments or services, their followers often view it as a form of validation. This 'social proof' can build trust and encourage potential patients to visit the spa.

How Influencer Partnerships Can Boost Patient Growth and Credibility for Medspas

Influencer partnerships can be highly valuable to medspas, helping them to attract new patients, boost credibility and drive performance in various ways. Here’s how influencer collaborations can support a medspa’s goals.

Inside the Mind of an MSO: What Practice Owners Need to Know Before Selling

Inside the Mind of an MSO: What Practice Owners Need to Know Before Selling

MSOs are targeting successful aesthetics and wellness businesses—often aiming to pay less than fair market value. We spoke with former MSO executives to uncover how they really evaluate, approach and negotiate with practices.

The medspa industry is experiencing a surge in M&A activity, driven by increased consumer demand, the entry of private equity firms and existing owners exiting the market.

Medspa M&A is Booming: Here’s How to Successfully Sell

The medspa industry is experiencing a surge in M&A activity, driven by increased consumer demand for non-invasive cosmetic procedures, the entry of private equity firms and the desire of existing owners to exit the market.

Notepad and phone

5 Key Industry Benchmarks Your Aesthetic Practice Should be Measuring

Are you in line with industry standards on payroll costs, closing rates and marketing expenditures?

Assessing Organizational Health

Assessing Organizational Health

How to foster and maintain a healthy aesthetic practice.

A Customer-Centric Team

A Customer-Centric Team

Outstanding customer service is what differentiates cosmetic medicine from clinical practice, and it requires team buy-in.

Digital Marketing

Digital Marketing

How to stay up to date on the latest SEO rules and integrate the most effective digital marketing strategies.