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MedEsthetics's Readers' Choice Awards determines the best products and treatments in medical aesthetics. Nominations for 2025 are now open!

Nominate Your Favorite Medspa Products and Treatments for Our 2025 Readers' Choice Awards!

MedEsthetics's Readers' Choice Awards determines the best products and treatments in medical aesthetics. Nominations for 2025 are now open!

When an influencer shares their experience with a medspa’s treatments or services, their followers often view it as a form of validation. This 'social proof' can build trust and encourage potential patients to visit the spa.

How Influencer Partnerships Can Boost Patient Growth and Credibility for Medspas

Influencer partnerships can be highly valuable to medspas, helping them to attract new patients, boost credibility and drive performance in various ways. Here’s how influencer collaborations can support a medspa’s goals.

In a space like aesthetics, inclusivity and diversity is critical. Inclusivity not only entails cognizance of different skin texture and tones depending on race or gender, but also finance options.

Editor’s Eye: Inclusive Aesthetics: Embracing Diversity in Beauty and Care

In a space like aesthetics, inclusivity and diversity is critical. Inclusivity not only entails cognizance of different skin texture and tones depending on race or gender, but also finance options.

Financing options increases accessibility to services and treatments, and allows patients from diverse economic backgrounds to access effective treatments that would normally be out of reach.

Making Medical Aesthetics Accessible with Patient-centered Financing

It is becoming increasingly important for practices to create packages and treatment plans that reflect the market and consumer budgets.

In aesthetics, we have a responsibility to listen before we lead. It is not about fitting people into a mold. It is about supporting them in their own vision of beauty and wellness.

Equity in Aesthetics Isn’t Optional—It’s the Path to Better Care

When practitioners truly understand the biology of different skin types and the cultural context behind each patient’s goals, the care becomes more accurate, more respectful and ultimately more effective.

The Neo Elite’s 650-microsecond 1064nm Nd:YAG laser penetrates deeply to treat acne at multiple levels.

The New Era of Acne Management: Clearer Skin, Trusted Devices, Proven Results

Neo® and Era® devices — clinically proven to treat active acne, eliminate causative factors, and address the lasting effects of pigmentation and scarring.

The Hydrafacial treatment provides deep hydration, promotes cellular turnover and helps support the skin’s natural barrier. These are all essential elements for combatting the effects of rapid volume loss—a result of GLP-1 use.

Q&A: How Dermatologist Kim Nichols Integrates Hydrafacial Into Skin Protocols for GLP-1 Patients

We sat down with Kim Nichols, MD, FAAD to learn how Hydrafacial, a skin health treatment regimen in her practice, has helped proactively address the anticipated skin changes due to rapid weight loss from GLP-1 use.

AI-09 is a novel liquid comprised of a botulinum nanoemulsion–an active botulinum molecule encapsulated in a “nano-sized” droplet of oil for the treatment of glabellar lines.

Eirion Therapeutics Unveils Promising AI-09 Liquid Botulinum Trial Results at 2025 SID Meeting

At the 2025 annual meeting of the Society for Investigative Dermatology that took place in San Diego, California on May 7-10, Eirion Therapeutics Inc., a biopharmaceutical company, presented results from recent clinical trials evaluating its AI-09.

Letybo is a 900KD botulinum toxin A produced through enzyme free purification process using a protamine sulfate precipitation, double chromatography, designed to remove nucleic acids and enzymes of animal origin.

With FDA Approval, K-Beauty Letybo Brings High-Purity Botulinum Toxin A to U.S. Injectable Market

Letybo, a common injectable for glabellar lines in South Korea, was approved by the FDA in 2024 and is now finding its way in U.S. practices as a leading neurotoxin next to alternatives like Botox, Dysport and Xeomin.

In the U.S., states have implemented regulations that restrict what an esthetician is able to do with their licenses and certifications in modalities like microneedling and lasers at med spas, classifying these services within medical jurisdictions and making their qualifications subordinate to physician expertise.

Estheticians vs. State Regulations: Esthetics Council Leads National Push for Licensing Reform

Susanne Schmaling, president and founder of the Esthetics Council, an education and advocacy organization for licensed estheticians, has remained at the front lines of state restrictions that estheticians are facing.

Influencer and doctor beauty brands are among the top prospects for investments in 2025.

The Next 12-18 Months in Beauty and Personal Care Transactions: a Critical Window for Action

With portfolio realignments accelerating and valuations resetting, the next 12 to 18 months present a critical window for action, per Kearney.

The Peptide C Concentrate acts as a clinical antioxidant guard and treatment, supplying a blend of wound healing agents to compromised skin barriers after treatments like microneedling.

Global Beauty Private Label’s Clinical-Grade Peptide Serum Elevates Medspa Post-Care, Supporting Micro-Injuries, Compromised Skin Barriers

Peptides have become essential to wound care post-treatment. Global Beauty Private Label Skincare recently released a Peptide C Concentrate–sychronizing medspa services and its at-home recovery support.

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Meeting the Growing Demand for Aesthetic Treatments Among Gen Z

With its wide range of handpieces and ability to address more than 25 skin concerns, xeo+ allows practices to efficiently meet the diverse needs of patients, Gen Z and beyond. Learn more about all of the treatment offerings of xeo+

Cosmetics are shifting from exclusivity and dramatic surgical transformation, to embracing natural, undetectable beauty that lasts. The Met Gala, known for influencing fashion trends and thinking outside of the box, glamorized one trend we can all get our hands on: enhanced natural beauty.

Sculpted in Silence: Non-Invasive Devices Take the Spotlight at 2025 Met Gala

As maintaining an ageless look becomes imperative to celebrity beauty upkeep, non-invasive devices seem to be the mastermind behind the undetectable refined jawlines, smooth cheeks and subtly lifted brows that we admired at the 2025 Met.

In the Exo-Grow collection is a HLA-G ComplexA, a biomimetically synthesised, human-recognizable exosome sequence is completely free of human components. This advancement in regenerative aesthetics prevents the body from rejecting synthetic exosomes to overcome the “plateauing effect” that occurs with prolonged use.

DermapenWorld Appoints Tracey Hughes to Lead Global Launch of Exo-Grow, a Breakthrough in Exosome-Powered Hair Regeneration

DermapenWorld has appointed Tracey Hughes, who was the founder of Mieka Hairdressing, as the General Manager for the Exo-Grow Brand. Hughes’ position comes in the wake of the launch of the Dermaceuticals Exo-Grow collection.

Woman Examining Her Face In The Mirror Adobe Stock 409806951

Hormonal Hope for Hair Graying, Skin Aging

Newer (neuro)endocrine mediators such as melatonin, oxytocin, melanocortin peptides or endocannabinoids may further enrich the endocrine toolbox for interventions against skin and hair aging.

Men are overall much more open to discussing aesthetic concerns and sexual wellness treatments, such as Penis Filler, ScroFill and HoleTox than in the past–driven by shifting societal norms that prioritize self-care and encourage men to focus on their appearance.

Lushful Aesthetics Opens New San Diego Location as Male Sexual Wellness Treatments Gain Mainstream Appeal

Lushful Aesthetics announced the opening of its San Diego branch amidst a 200% increase in requests for sexual enhancement treatments–the most in-demand being Penis Filler, ScroFill and HoleTox–renowned by founder Chris Bustamante, DNP, NP-C.

While Botox was once mostly associated with women, more and more men are turning to aesthetic treatments to enhance their facial features.

The Rise of 'Brotox' and Why More Men Are Embracing Aesthetics

Men are increasingly seeking out procedures like Botox, a trend that's been humorously dubbed “brotox.”

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