Practice Management

Nutraceuticals

Should American aesthetic practitioners be paying more attention to the latest global antiwrinkle fad—nutritional supplements?
Nutraceuticals

“Nutricosmetics—nutrition or nutritional supplements for skin health and beauty—is popular abroad and may be the next frontier for improving skin health and beauty in the United States,” according to a press release sent to news media from the American Academy of Dermatology (AAD) in February. The release encourages women interested in taking supplements to improve their skin health to consult a board-certified dermatologist. But are practitioners ready to answer questions about which—if any—supplements patients should be using?

Continuing Education

Training options for aesthetic physicians and mid-level providers.
Continuing Education

Aesthetic technologies and treatments continue to evolve at a rapid pace. Given the variety of treatments now available and the continued introduction of new products and techniques, “it is imperative that aesthetic practitioners and mid-level providers seek ongoing medical education in order to achieve the best patient outcomes,” says Vic A. Narurkar, MD, director of the Bay Area Laser Institute in San Francisco.

Introducing New Technology

Work with your vendors and staff to ensure a good ROI on new equipment and treatment offerings.
Introducing New Technology

By Cheryl Whitman Beautiful Forever Consulting


One of the things that makes the medical aesthetics industry so exciting is the near constant influx of new technologies, new techniques and new research related to cosmetic enhancement and antiaging. Virtually every aspect of what was considered “state of the art” 10 years ago has changed—not once, but many times.

Embracing Aesthetics

An early pioneer in cosmetic dermatology, Wm. Philip Werschler, MD, has launched his dream aesthetics center in Spokane, Washington.
Embracing Aesthetics

Wm. Philip Werschler, MD, FAAD, FAACS, is one of the most recognizable physicians in the field of cosmetic dermatology. If you attend scientific meetings and stay up to date with the medical aesthetics industry, you are likely familiar with his name. As the son of a WWII veteran turned mail carrier and a housekeeper, Dr. Werschler knew he wanted to pursue a practical career. It was an early interest in science and an ongoing struggle with acne in his teen years that put him on the path to medicine.

Cyber Security: Risk Management 101

Make sure your practice’s data is protected against Internet hackers.
Cyber  Security: Risk Management 101

The dangers of Internet hacking remain in the spotlight. Late in the summer of 2014, the theft of 1.2 billion usernames, passwords and email addresses by a Russian gang was revealed. Before that, there was a massive theft of data from Target Stores. This type of fraud and financial data loss is unfortunately not limited to credit card information or even to retailers, making it extremely important for medical aesthetic practices to protect their systems against hackers.

Nurses and Delivery of Care

Variations in state regulations make it imperative for nurses and medspas to review employment arrangements.
Nurses and Delivery of Care

As technology and medicine have evolved together, the vital role nurses play in health care has expanded dramatically. This is especially true in aesthetic medicine, where nurses regularly perform dermal filler and neurotoxin injections, carry out laser treatments and take a more active role in patient consults.

Historically, and with limited exceptions, nurses are dependent medical providers, meaning that they work in conjunction with physicians and medical facilities. Rarely are they able to practice medicine independently.

Recruitment Strategies

Practitioners share their protocols for finding high-quality employment candidates.
Recruitment Strategies

Attracting a qualified and hard-working prospective employee involves more than just putting an ad on a website. The key to finding the ideal candidate for your practice is to use all of the resources available, including existing staff, industry contacts and job boards. On the following pages, practice owners share their strategies for recruiting top-notch personnel who will support practice success and provide care that keeps patients coming back.

Capital Care

Cheryl M. Burgess, MD, has gained national acclaim for her work in clinical and cosmetic dermatology.
Capital Care

When she was a medical student at the Howard University College of Medicine, Cheryl M. Burgess, MD, landed a summer job at the National Institutes of Health Department of Dermatology as part of its Public Health Service. Two others had been offered the same job—and had quickly quit.

“It was our job to physically examine and interact with patients who had the most severe, obscure dermatoses,” she says. “These people had disfiguring conditions such as neurofibromatosis. Some of them worked in circus traveling shows, such as ‘the Elephant Man,’” says Dr. Burgess.

Managing Cash Flow

It’s not enough to make more than you spend—practices must also keep a close eye on cash flow.
Managing Cash Flow

Managing cash flow is a challenge for all small-business owners. But with proper planning and insight, cash flow crunches can be avoided. Cash flow planning—or forecasting—starts with a budget. A surprising number of practices do not work with budgets, perhaps because the idea of creating one can seem overly complex. Yet budgeting does not need to be an extensive process. Existing practices can look at their historical data and use that to make a simple projection of revenue and expenses.

Expanding Your Career

Physicians share their paths to clinical research, teaching and product development.
Expanding Your Career

If you’re like most people, you harbor a secret goal. Perhaps you think to yourself, “I’d really like to start publishing,” or you have an idea for a product that would improve patient care and think, “How do I get this made?”

Expanding your career beyond patient care can help combat burnout, bring in additional revenue and add prestige to your credentials. The challenge is determining how to take those first steps down a new career path.