Multi-unit beauty services brand, Peachy Studio, announced they’re partnering with Stride Consumer Partners LLC ("Stride"), a growth-equity investment firm in an April 1 press release.
Peachy Studio is a skin care studio located in West SoHo, NYC. Launched in 2019 by Dr. Carolyn Treasure and Eric Zhang, the company specializes in fine line and wrinkle treatments and is one of the first models to offer fixed pricing on Botox. The business model has proven a success, since expanded to 15 locations – it’s a trend that has been strong amongst Gen Z, who favors fixed pricing with treatment specialization.
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Peachy's customer-first experience and transparent flat-fee pricing model drove revenue growth over 60% last year. Peachy's growth is supported by strong new client visits in all cities and a loyal base of repeat clients who return frequently and recommend the service to their friends.
The growth capital from Stride will fuel investment within key areas of Peachy's business, including location expansion, brand development and talent recruitment, to support Peachy's mission to become the most trusted neuromodulator studio brand in the country.
"When we launched Peachy, we did so with the intention of creating a radically better experience to make preventative and corrective wrinkle care more approachable," said Dr. Carolyn Treasure, co-founder and CEO, Peachy. "The Peachy brand is built on the foundation and mission of helping our clients maintain an appearance that is the best version of themselves by always delivering natural results. We also believe that our client experience should be exceptional – with unparalleled consistency and safety. We are excited to partner with Stride as we continue to scale, redefine and reimagine preventative skincare."
