With the nomination deadline extended to November 27, we're highlighting several categories the team has their eye on, including last year's recognized industry favorites and emerging innovations generating interest across the professional aesthetics landscape.
The products, treatments, and technologies that are featured in our categories represent the trends happening across the MedEsthetics community, as seen by the medspa owners, physicians, estheticians, and aesthetic enthusiasts who read our magazine.
Related: Submit your nominations for the MedEsthetics 2026 Readers’ Choice Awards.
Best AI Software
AI's growing presence in the medical aesthetics industry has been revolutionary, helping medspas and clinics adapt with new ways to enhance the patient experience. Companies like 2025’s winner, Boulevard, leverage artificial intelligence to analyze booking patterns, appointment durations, and provider availability, while companies like Podium AI Operating System have an AI-powered customer communications system that provides practice support services like training, education, and marketing.
Who will win in 2026? Nominate here.
Best Facial Contouring Device
As minimally invasive devices grow in popularity, the aesthetic market is flooded with facial contouring options. Whether creating microscopic channels to stimulate the body’s natural repair process, like 2025's winner, Sciton ProFractiona or using electrodes to apply RF energy to tissue, innovation is accelerating rapidly in aesthetics and how treatments are delivered.
Here are some of the devices we’ve seen this year. Nominate your favorites here.
Best Imaging Device
A patient’s treatment outcome is determined long before the procedure. Precision in diagnosis and documentation is paramount, which is why most medspas will feature a skin mapping device to help guide safe cosmetic procedures and track treatment results over time. From 3D facial scanners and high-frequency ultrasounds to whole-body composition devices, imaging devices are a staple to medspa success.
2025's winner, Préime DermaFacial, for example, uses a cutting-edge multi-technology platform that combines five powerful treatments—microdermabrasion, microcurrent, radiofrequency, ultrasound, and LED—to deeply cleanse, tone, lift, and hydrate the skin.
Here are some imaging devices that have caught our attention this year. Have we missed any? Make sure you nominate here.
Best Medspa Practice Software
Functionality is key to running a medspa, so it’s imperative to have the latest practice software. From scheduling and patient management to payments and business operations, every well-oiled medspa has comparable practice software. PatientNow, for example, lets administrators manage multiple locations and toggle between them.
Here’s some we’ve seen this year. Make sure you nominate your favorite here.
Best Private Label Product
A good private label product delivers more than good results; it builds your medspa's reputation and strengthens customer loyalty. Whether you’ve launched or you're looking to launch your first collection, these are the products that have been the buzz of the industry. 2025's winner was a CBD Skin Soothe Balm by Global Beauty Private Label Skincare that is equipped with a high-potency balm featuring 1000 mg of full-spectrum CBD combined with calming botanicals.
This category only has one nomination so far. Think your product is one of the best? Nominate here.
Best RF Device:
With the rise in non-invasive procedures, radio frequency (RF) treatment has become a go-to method for delivering oscillating electrical current into the skin. 2025's winner, V-SERIES, for example, is a modular, multi-technology platform featuring five specialized radiofrequency handpieces designed to address a wide range of aesthetic skin concerns.
From RF-based microneedling devices to treat acne to RF-assisted liposuction body contouring for patients with mild to moderate skin laxity, it’s the ultimate “team player” in medical aesthetics.
Nominate your favorite here.
Best Skin Care Supplements
Skincare is as medical as ever. It is not uncommon for a medspa to carry professional-use-only skincare products, which are actually becoming more popular as consumer-name brands. From regenerative serums for post-procedure care to biotech-powered skincare formulas for facial treatments, the medical side of skincare is more popular than ever.
Skin Rehab Growth Factor Plus by RA Skin won in 2025. It's an advanced recovery serum featuring the highest concentration of epidermal growth factors in the RA line, making it a go-to for post-procedure healing.
Does your brand or medspa have a favorite? Nominate here.
Make sure to continue exploring the 2027 Reader's Choice categories and submit your nominations by November 27, 2026.
