New findings from Revance and NewBeauty's BeautyEngine reveal that 74% of women ages 23 to 78 reported becoming more interested in menopause-informed aesthetic care after entering perimenopause or menopause.
Released on October 27, 2026, the study comes days after World Menopause Day (Oct 18) and amid Menopause Awareness Month. The findings echo a growing sentiment in the aesthetics industry that treatment and care intentions must be tailored towards this specific dynamic, as some women lose up to 30% of their skin’s collagen in the first five years of menopause[1].
Related: Menopause and Collagen Loss: 5 Expert Insights on RF Skin Tightening and DENSITY
Revance says it intends to advance its menopause-informed aesthetic care through dedicated provider education and initiatives designed to build understanding of how the biological changes associated with perimenopause and menopause can impact aesthetic care.
"For many, aesthetics and menopause care have largely existed in separate conversations, despite the significant impact hormonal changes can have on skin health, treatment expectations, and overall confidence," said Adelle Walker, Chief Marketing Officer, Aesthetics at Revance. "What we're seeing now is the emergence of a patient who expects providers to understand the full spectrum of aging. This shift represents an important opportunity for the aesthetics industry to better serve women through education, personalization, and treatment strategies that reflect their changing needs."
For medspa owners, the findings show the growing value of menopause-informed consultations, provider education and individualized treatment plans that address concerns such as skin laxity, wrinkles and facial volume loss
References:
