Marketing

Repêchage Hosts Networking Power Lunch

Skincare manufacturer Repêchage hosted its annual networking Champagne Power Lunch at the Repêchage Headquarters in Secaucus, New Jersey, to offer inspiration and insights into upcoming trends for...

Best of Medical Aesthetics

Over the past 10 years, the editors and staff at MedEsthetics have been continually impressed with the innovation, dedication and compassion that defines the providers who care for and...

The Entrepreneur

As one of eight children raised by a single mother, Cheryl Lee Eberting, MD, observed firsthand her mother’s tenacity as she built a successful physician-focused insurance brokerage in the state...

Winning With YouTube

With all the talk of Facebook, Twitter and Instagram, one social media site often gets swept aside. YouTube, the video sharing site, recently surpassed television in terms of consumer use. While...

Media Relations

By Cheryl Whitman Beautiful Forever Consulting


Roughly 40% of news coverage touches on some kind of healthcare issue, and this...

Patient Cultivation

The statistics speak for themselves—80% of practice revenue comes from 20% of existing patients. It costs five times more—in both budget and resources—to recruit a new patient than to keep an...