In the 2010 documentary Joan Rivers: A Piece of Work, Rivers holds up a blank page in her appointment book and says, “You wanna see fear? Here’s fear!” Cosmetic practitioners can...
In the 2010 documentary Joan Rivers: A Piece of Work, Rivers holds up a blank page in her appointment book and says, “You wanna see fear? Here’s fear!” Cosmetic practitioners can...
When it comes to Internet marketing, the main goal is to rank high on search engines through search engine optimization (SEO) or search engine marketing (SEM). Appearing at the top is synonymous...
Email is a great tool for patient communication and practice marketing, but physicians need to be careful not to alienate their intended audience by flooding their inboxes. In an effort to help...
Your front desk employees are the first point of contact for new patients. Their skills—both on the phone and in the waiting area—can help increase bookings and improve overall patient...
Cancer treatments and surgery also wreak havoc with the patient’s appearance in other ways—causing eyelashes and brows to fly off the face, making hair fall out, leaving scars in the place of...
Open house events, online advertising campaigns and social media marketing are all popular ways to attract new patients. But there’s another, less obvious (but equally effective) way to promote...