Terri Ross' APX Platform, a cloud-based, business intelligence, training, educational and data analytics platform for aesthetic practices, announced that it has oversubscribed its seed round investments by 20% within 60 days.
Launched in March 2021, Ross developed the APX platform in response to what she felt was a major gap in the industry and the circumstances that arose due to Covid-19 that forced aesthetic practices to pivot how they do business. Profitability and operational efficiency were no longer a luxury. Aesthetic practices needed sales and financial training, tools to understand financial benchmarks, and education around understanding key data analytics so they could use that data to make smarter business decisions.
“APX Platform benefits from an established network of key opinion leaders, core competency expertise and a vast network of industry partnerships that few traditional startups experience. As a result, there was so much investment interest in the company because people truly believe in what we are doing and how we’re disrupting the industry,” said Izhak Musli, Co-CEO of APX. “We are up for the challenge and are preparing by scaling our operations, developing game-changing enhancements and additions, and expanding our team to support our rapid growth.”