EltaMD has partnered with well-known dermatologists and celebrity dancer and skin cancer survivor Witney Carson for its Head, Shoulders, Knees and Toes campaign. The campaign was created to promote sun safety education and awareness on skin cancer prevention, in honor of National Skin Cancer Awareness Month.
“When I was diagnosed with melanoma nine years ago, it was a wakeup call,” says Carson. “Until this experience, I didn’t realize that people in their 20s could get skin cancer, or that I could get it on my foot! But the reality is everyone is at risk to the harmful effects of the sun, especially when skin is unprotected. Today, my family and I make it a priority to apply and reapply through the day a broad-spectrum sunscreen to all parts of the body, most especially the often-overlooked areas like ears, nose, lips, hands, and yes, even the tops of our feet!”
Consumers can enter the EltaMD Head, Shoulders, Knees, and Toes Sweepstakes for a chance to win a complete Sun Prize Pack with sun protection from head to toe. EltaMD is also sponsoring mobile skin cancer education and screening programs.