Ideal Image named Sharon M. Leite as its new chief executive officer. Leite will succeed David Prokupek, the company's current CEO who will continue with Ideal Image as an advisor.
Leite has more than 25 years of experience in strategy development, brand building, product innovation, digital engagement and assembling teams of staff that deliver results. As CEO, she will drive brand strategy, accelerate the development of talent, manage the company's resources and operations, and partner with its board of directors.
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Sharon Leite's Industry Experience
Most recently, Leite served as the CEO of The Vitamin Shoppe, and led the company's renewed growth strategy in the health and wellness industries. During her tenure, she launched a technology-driven format, opened distribution to new sales channels, introduced personalization initiatives, pioneered an expansive CBD hemp extract merchandising program and expanded the business into Asia.
“I am delighted to join the team at Ideal Image, with its strong track record. There is tremendous opportunity to reimagine the brand in the dynamic aesthetics, beauty and wellness categories,” said Leite. “Ideal Image has set itself apart in the industry and has been the market leader. I look forward to working with Ideal’s leadership team and dedicated associates and thank David for creating a platform which allows us to accelerate our plan to deliver affordable luxury through our treatments across North America.”
Leite currently serves on the Boards of The National Retail Federation, The Lovesac Company, Women in Retail Leadership, Performing Arts Fort Worth, and the Neeley Business School at Texas Christian University. She will also join the Ideal Image Board of Directors.