The Hair Repair Dream Team: Next-Gen Ingredients Are Here

Person with windblown hair wearing sunglasses in desert landscape
"Hair is under constant attack from everything your body is exposed to—sun, pollution, diet, sleep and stress," says Fabrice Guillemard, director of marketing for beauty and care at DSM-Firmenich.
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Consumers are increasingly seeking innovative solutions to combat hair damage from heat, chemicals, UV and environmental stressors. This demand is driving new advancements in ingredient technology, with a focus on deep repair, strengthening and overall scalp health. Leading the charge are new offerings like dsm-firmenich's Bond Aid with OXY 229 CB, Active Concepts' AC Curezyme and Primient Covation's microbiome-friendly Zemea propanediol, all designed to restore hair's integrity and vitality from root to tip.

Consumers increasingly seek out products to counteract hair damage resulting from heat styling, chemical treatments, UV exposure and environmental pollutants.

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