Founded in 2022 by CEO Alexis Renda, beauty collective and luxury medspa ALEXIS LAUREN has been making headlines in the medspa market with business strategy initiatives that are great case studies for wellness and medspa operations.
On Jan. 12, the Florida-based medspa brand launched its franchise opportunity for beauty and wellness entrepreneurs, making the brand a beauty collective. The line now operates as a business model where multiple beauty and wellness professionals offer their services together under one brand or location.
The franchise model projects an average unit volume of $1.89 million per location, according to the Jan. 12 press release. With two corporate locations in the Miami area, ALEXIS LAUREN now opens its doors to franchise partners aligned with the brand’s values.
Soon after, on February 23, the ultra-luxe, female founder-led brand launched its proprietary membership-driven model called The Vault in response to the rapidly expanding medspa market. Designed to transform client loyalty into predictable, recurring revenue, The Vault goes beyond the traditional pay-per-treatment approach, introducing a structured program that strengthens long-term engagement while creating greater financial stability for franchise partners.
The Vault allows clients to deposit monthly credits to use toward any treatment or product at exclusive pricing, shifting the medspa experience from occasional visits to consistent, long-term engagement. Unlike traditional gym-style memberships where unused sessions expire, every dollar deposited into The Vault belongs to the client. Credits roll over automatically, creating what the brand calls “a self-care bank for your skin.”
“Listening to our clients, we’ve discovered that wellness and results thrive through consistency. The Vault is an intentional approach tailored to each of our client’s needs. Through personalized appointment plans, we help clients maintain their routines and consistently achieve their desired outcomes. This approach not only enhances client loyalty but also converts it into predictable, recurring revenue for our franchise partners, supporting their growth and success,” Alexis Renda tells MedEsthetics.
With The Vault’s gym membership model and franchising opportunities, ALEXIS LAUREN is innovating the medspa business landscape, signaling both innovation in client retention and scalable growth.
For smaller medspas looking to scale, she gives this advice:
Start by prioritizing routine and consistency rather than just selling individual treatments. Incentivize with thoughtful perks like product or service discounts but keep the structure simple. Track client engagement, listen closely to their preferences and adjust offerings based on behavior.
The Vault Highlights
- Contribute to Your Vault: Clients add monthly credits to their personal Vault, and every dollar stays theirs to use on any service or product, with built-in savings and perks.
- Zero Hidden Fees: Every dollar goes toward treatments or products.
- No Expiration: Unused Vault credits roll over automatically, giving clients complete control
- Exclusives: Discounts on facials, injectables, microneedling, lasers, and birthday perks.
