Avoid Legal Risks of Improper Social Media Use

Social media is crucial to aesthetic practice marketing, but there are important legal and ethical considerations. Join Allyson A. Avila and Gregory Brescia as they discuss "Social Media and the Law" at the Face & Body with MedEsthetics virtual event.

Social Media

Join Allyson A. Avila, partner at Gordon & Rees Scully Mansukhani, and Gregory Brescia, registered patent attorney and partner at Gordan & Rees Scully Mansukhani, as they discuss "Social Media and the Law" at the Face & Body with MedEsthetics virtual event on Tuesday May 25. 

Related: Creating a More Inclusive Practice or MedSpa Environment

This session will include guidance on:

  • Patient privacy laws as they relate to social media;
  • How to obtain proper patient consent for use of images and testimonials;
  • Considerations when filming or live-streaming procedures;
  • FTC requirements when working with paid influencers; and
  • Importance of having social media policies for your workforce.

Allyson A. Avila's practice and areas of expertise and experience include health care and medical malpractice litigation, product liability, commercial transactions and litigation and employment law. She maintains a diverse civil trial practice, including medical malpractice and nursing home litigation, premises liability, employment claims, contract disputes and product liability. Avila also has intimate knowledge of the aesthetic industry and the nuances of medical spa formation, licensing and compliance with state and federal laws. She envisions, constructs and executes legal and regulatory strategies that drive business results. Avila and her team regularly visit client facilities and present educational and risk management programs.

Gregory Brescia is a registered patent attorney and partner at Gordon & Rees Scully Mansukhani whose practice focuses on intellectual property prosecution and litigation, with a particular concentration on trademark, design and utility patents and copyright matters.

Visit Face & Body to register.

More in News