Business > Marketing | MedEsthetics

When an influencer shares their experience with a medspa’s treatments or services, their followers often view it as a form of validation. This 'social proof' can build trust and encourage potential patients to visit the spa.

How Influencer Partnerships Can Boost Patient Growth and Credibility for Medspas

Influencer partnerships can be highly valuable to medspas, helping them to attract new patients, boost credibility and drive performance in various ways. Here’s how influencer collaborations can support a medspa’s goals.

Unlike older generations, Gen Z prioritizes self-expression, subtle enhancements and authenticity in their approach to beauty and aesthetics.

Gen Z in the Aesthetic World: Strategies for Attracting the Next Generation of Patients

The aesthetics industry is at a pivotal point, as Gen Z, ages 15-28, emerges as a significant consumer group.

3 Training Programs That Offer Hands-On Botox Practice You Should Know About

3 Training Programs That Offer Hands-On Botox Practice You Should Know About

Medical professionals looking to expand their skill set require proper training. Aside from a strong foundational knowledge, an in-person class can boost your confidence and practical experience.

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Medspas are increasingly implementing budget-friendly options to cater to price-sensitive clients, becoming a “one-stop destination”, particularly for Gen Z and millennials who are more interested in non-invasive wellness programs and skin care.

Medspas Embrace Budget-Friendly Options to Attract Price-Sensitive Patients, Offering One-Stop Wellness and Skin Care Solutions

Artificial intelligence (AI) has become a powerful tool in marketing and operations for various industries, and the medspa sector is no exception.

AI is Creating a More Personalized, Efficient and Convenient Medspa Experience

Incorporating retail effectively is a transformative move, one that positions your practice not only as a provider of services, but also as a trusted aesthetic partner in patients' skin care journeys.

Unlocking Untapped Retail Revenue Potential in your Aesthetic Practice

Advancements in Laser Acne Therapy for All Skin Types

Advancements in Laser Acne Therapy for All Skin Types

Bliss, an online platform designed to pair patients with a surgeon based on preferences and budget, has reportedly produced the first AI-generated visualization tool, Bliss Imagine.

Dr. Miami: Bliss Imagine Enables Patients to Visualize Results Before Commitment, Matches Surgeon According to Budget, Goals

Bliss, an online platform designed to pair patients with a surgeon based on preferences and budget, has reportedly produced the first AI-generated visualization tool, Bliss Imagine, for patients to see outcomes before the commitment.

The geriatric population is driving the medical spa market, particularly via wellness tourism.

Wellness Tourism, Geriatric Consumers & More Drive Medical Spa Market Growth

The geriatric population continues to drive the medical spa market via wellness tourism, with the market expected to grow by an estimated $27 billion from this year through 2028.

3 Training Programs That Offer Hands-On Botox Practice You Should Know About

3 Training Programs That Offer Hands-On Botox Practice You Should Know About

Medical professionals looking to expand their skill set require proper training. Aside from a strong foundational knowledge, an in-person class can boost your confidence and practical experience.

New distribution partnership and powerful integrations expand the way sellers discover and use Square.

Square Rolls Out New Partnerships and Features to Enable Beauty and Wellness Sellers to Succeed

New distribution partnership and powerful integrations expand the way sellers discover and use Square.

Across all categories, 59% of millennials are more likely to buy products sponsored by content creators they follow, while 48% of Gen Z shoppers have made purchases based on influencer recommendations.

Beauty Dupes & Aspirational Beauty: How to Capture Gen Z & Millennial Spending

Notably, 33% of surveyed consumers regret overspending on beauty; this skyrockets to 52% for Gen Z and 40% for millennials.

Exploring medical aesthetics education, the types of programs, key educational components and factors to consider when selecting a training provider.

Navigating Medical Aesthetics Training: Courses, Certifications & Continuing Education

Exploring medical aesthetics education, the types of programs, key educational components and factors to consider when selecting a training provider.

My MedSpa Just Turned Six. Here are the 6 most important lessons I’ve learned about running a successful and patient/client-centric medspa.

My MedSpa Just Turned 6 Years Old: Top 6 Lessons I’ve Learned

The six most important lessons I’ve learned about running a successful and patient/client-centric medspa.

Everything you need to know when choosing outside marketing vendors for your aesthetic practice.

10 Tips to Determine the Right Marketing Vendor for Your Practice

Everything you need to know when choosing outside marketing vendors for your aesthetic practice.

Kate Dee, M.D., Exposes the Ugly Underbelly of Unregulated Medspa Mayhem

Kate Dee, M.D., Exposes the Good, the Bad and the Ugly Underworld of Unregulated Medspas

Photo of dreamy tempting pretty short hairstyle woman close eyes enjoy isolated red neon light color background

MedEsthetics Reveals 2025 Editorial Themes

Are you ready for another year of medical aesthetics? Use our Media Planner to take advantage of opportunities across MedEsthetics' media universe throughout the year.

'Gen X is a highly engaged beauty consumer that has grown their spend in beauty at a greater rate than any other generation,' says Circana's Larissa Jensen. 'And in just four short years they will outnumber boomers. The beauty industry needs to start paying closer attention to this cohort.'

Gen X is Beauty's Fastest-growing Spender: Here's How to Engage Them

"Gen X is a highly engaged beauty consumer that has grown their spend in beauty at a greater rate than any other generation."

Crown Laboratories & Revance Unite to Form Aesthetics & Skin Care Giant

The combined organization will reportedly have a reach of about 10,000 medical professionals, mass retailers, specialty retailers, club retailers and an ecommerce channel.