Marketing

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Standards for Retail Success

Now is the time to develop a strong retail sales strategy.

Internal Marketing Strategies for Aesthetic Practices

Practice Management: Internal Marketing

Strategies to increase loyalty and motivate patient referrals.

Professional Networking

Practice Marketing: Growing Your Network

How to expand your professional network for new patient referrals.

Digital Marketing

Boost Your Local Rankings

Radio Advertising Tips for Practices

Practice Marketing: Run with Radio

Test Your Digital Marketing IQ

Practice Marketing: Digital IQ

Instagram Maketing

Practice Marketing With Instagram

How to create an annual marketing plan

Practice Management: Blueprint for Success

An annual marketing plan is key to achieving your practice growth goals: Here’s how to create one.

Hosting a Virtual Event

Practice Marketing: Virtual Events

Virtual events are a budget-friendly way to reach and interact with your target audience

Creating a comprehensive digital marketing plan

Integrated Digital Marketing

Creating a multi-channel online marketing presence.

Exceeding Patient Expectations

Patient Retention: Exceeding Expectations

Seven strategies to create a memorable patient experience.

Marketing to Men

Getting the Guys

Interest in cosmetic procedures among men offers potential for practice growth, but bringing them in the door takes time.

Community Networking

Practice Marketing: Community Networking

Maximize your local networking efforts by setting goals and tracking outcomes.

Dermatology Business Accelerator

Dermatology Business Accelerator

A new organization is using a community-based business model to help practice owners build their business management skills.

Differentiate Your Practice

Differentiate Your Practice

Understanding your competition and the unique selling points of your practice is key to continued success.

Automated Marketing

Automated Marketing

The tools you need to increase patient engagement and outreach may already be part of your practice.

What Patients Want

What Patients Want

A Master of Mass Media

A Master of Mass Media

Thanks to TV appearances, radio broadcasts and two best-selling books, Anthony Youn, MD, has a waiting list more than 14 months long.

The Georgia Plastic Way

The Georgia Plastic Way

Stanley Okoro, MD, fields more than 700 prospective patient inquiries each month.