Increase patient leads and retention

In the past decade, marketing and advertising efforts have moved online to capture consumers where they shop, get informed and spend most of their time. “Things have evolved over the past 10 to 15...

MedEsthetics Jan/Feb 2018 Business Consult

Excellent customer service is the cornerstone of small business success. In the medical aesthetics industry, this extends beyond delivering the results or products that were promised and deftly...

MedEsthetics Jan/Feb 2018 Legal Issues

In 2012, 64 patients died and an additional 751 were injured due to contaminated compounded medications formulated and distributed by the New England Compounding Center. As a result, compounding...

MedEsthetics Jan/Feb 2018 Profile

Gerald Goldberg, MD, suffered with acne as an adolescent. The resulting scars he carried as an adult piqued his interest in working with children with port wine stains and other disfiguring birth...

MedEsthetics Jan/Feb 2018 Removing the Mask

Dermatologists see it regularly—symmetrical patches of excess pigmentation across the nose and/or on the cheeks, chin and forehead. Sometimes called the “mask of pregnancy,” melasma is more common...

MedEsthetics Jan/Feb When the Mirror Lies

Every cosmetic provider has repeat patients. But not all of those “regulars” are satisfied customers hoping to wind back the clock a few years or improve upon Mother Nature. Some people who seek...