Multinational perfume house Eurofragance has appointed Felipe Araya as the general manager for Europe, Africa, and Türkiye. This executive appointment follows the transition of Joan Pere Jimenez to chief executive officer and aligns with updated strategic objectives for the organization. The newly established role is designed to strengthen regional leadership, enhance client proximity and advance long-term growth initiatives within these key markets.
This leadership shift follows the recent expansion of the company's physical footprint in the region. Three weeks ago, Eurofragance celebrated the official opening of its new Türkiye offices in Levent, Istanbul. Led by Mehmet İncegül, general manager for Türkiye, the new facility is located near the previous site but offers an enlarged workspace featuring a larger laboratory and new evaluation rooms and cabins.
Araya originally joined Eurofragance in March 2025 as the sales director for the same regional territory. In that capacity, he contributed to expanded commercial activity and established deeper relationships with regional clients. His background includes over two decades of international experience in management, sales, and marketing specifically within the fine fragrance and luxury beauty sectors.
Prior to his tenure at Eurofragance, Araya held several senior leadership positions including head of global sales and marketing and deputy CEO at Unicskin and Luxmetique. His career also includes management roles at Perris Group and Angelini Beauty. His academic credentials consist of a degree in business administration and management from the University of Barcelona, alongside executive program completions at IESE Business School and ISDI Business School.
Of the news, Joan Pere Jiménez said, “Felipe has been instrumental in strengthening our commercial footprint across Europe, Africa and Türkiye. He has expanded our retail partnerships, supported key clients and driven regional sales development. His strategic vision, people‑focused leadership and ability to mobilize teams and resources will continue to deliver value for our clients and drive the EAT region into its next phase of growth.”
