Business | MedEsthetics

Perhaps no single KPI provides a better indicator of the health of your business than average revenue per appointment.

Tracking What Matters: The Top 5 KPIs for Medspa Growth and Retention

For medspas, knowing the right KPIs to monitor and continuously maximize them is essential to your business's long-term success.

The New Era of Acne Management: Clearer Skin, Trusted Devices, Proven Results

The New Era of Acne Management: Clearer Skin, Trusted Devices, Proven Results

Neo® and Era® devices — clinically proven to treat active acne, eliminate causative factors, and address the lasting effects of pigmentation and scarring.

GLO30 reported a 120% surge in growth, per a May 2025 Kline + Company study, pointing to the fact that membership programs and franchising is becoming a successful direction for businesses in the skin care industry.

Subscription Skincare and Tech-Enabled Wellness Fuel Growth in Facial Studios, Led by GLO30’s Franchise Boom

While franchising has extended GLO30's services, the studio’s packages and membership model treat wellness as a recurring ritual rather than a destination for one-and-done luxurious treatments, generating consistent foot traffic.

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The New Era of Acne Management: Clearer Skin, Trusted Devices, Proven Results

The New Era of Acne Management: Clearer Skin, Trusted Devices, Proven Results

5 proven stategies with Podium to elevate your practice

Upcoming Webcast with Podium: 5 Proven Strategies to Keep Your Aesthetic Practice Fully Booked and Thriving

Too often, estheticians rely on equipment vendors or online forums for legal advice, which can lead to misinformation and risk. Instead, establish a routine system for checking regulatory updates.

Skincare Under Scrutiny: How Estheticians Can Thrive Amid State Supervision Rules

Professor John Sedivy works with Alberto Caligiana in the Sedivy Lab in the Center on the Biology of Aging.

RoC Commences Aging Research Fund with Brown University to Create New Skincare Solutions, Support Women's Mental Well-Being

With the overall growth rate of the market on a fast trajectory, scaling towards a platform model is critical for practice groups, as it puts them in a strong position to broaden and strengthen their overall market presence and position themselves as an appealing asset for investors.

Building Sustainable Scale and Investor Readiness in a Rapidly Growing Medspa Market

While there has been considerable recent private investment activity across over 30 sponsor platforms with a focus on the sector, only 10% of the Medspa practice market has been consolidated to date, indicating plenty of opportunity for continued investment to scale business operations.

Meeting the Growing Demand for Aesthetic Treatments Among Gen Z

Meeting the Growing Demand for Aesthetic Treatments Among Gen Z

With its wide range of handpieces and ability to address more than 25 skin concerns, xeo+ allows practices to efficiently meet the diverse needs of patients, Gen Z and beyond. Learn more about all of the treatment offerings of xeo+

Trump's decision to impose 145% tariffs from goods in China, effective since April 10, though it is on pause, will pose challenges on supply chains, affordable medication and health-care access.

Trump’s Tariff Plan Could Raise Prices on Botox, Fillers, Cosmetic Surgeries

President Donald Trump has imposed tariffs on imports from about 90 nations, paused until early July. It could affect medspas and practices that depend on medical supplies and devices manufactured overseas, and also their patients.

MedEsthetics's Readers' Choice Awards determines the best products and treatments in medical aesthetics. Nominations for 2025 are now open!

Nominate Your Favorite Medspa Products and Treatments for Our 2025 Readers' Choice Awards!

MedEsthetics's Readers' Choice Awards determines the best products and treatments in medical aesthetics. Nominations for 2025 are now open!

When an influencer shares their experience with a medspa’s treatments or services, their followers often view it as a form of validation. This 'social proof' can build trust and encourage potential patients to visit the spa.

How Influencer Partnerships Can Boost Patient Growth and Credibility for Medspas

Influencer partnerships can be highly valuable to medspas, helping them to attract new patients, boost credibility and drive performance in various ways. Here’s how influencer collaborations can support a medspa’s goals.

Financing options increases accessibility to services and treatments, and allows patients from diverse economic backgrounds to access effective treatments that would normally be out of reach.

Making Medical Aesthetics Accessible with Patient-centered Financing

It is becoming increasingly important for practices to create packages and treatment plans that reflect the market and consumer budgets.

In the U.S., states have implemented regulations that restrict what an esthetician is able to do with their licenses and certifications in modalities like microneedling and lasers at med spas, classifying these services within medical jurisdictions and making their qualifications subordinate to physician expertise.

Estheticians vs. State Regulations: Esthetics Council Leads National Push for Licensing Reform

Susanne Schmaling, president and founder of the Esthetics Council, an education and advocacy organization for licensed estheticians, has remained at the front lines of state restrictions that estheticians are facing.

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Meeting the Growing Demand for Aesthetic Treatments Among Gen Z

With its wide range of handpieces and ability to address more than 25 skin concerns, xeo+ allows practices to efficiently meet the diverse needs of patients, Gen Z and beyond. Learn more about all of the treatment offerings of xeo+

Men are overall much more open to discussing aesthetic concerns and sexual wellness treatments, such as Penis Filler, ScroFill and HoleTox than in the past–driven by shifting societal norms that prioritize self-care and encourage men to focus on their appearance.

Lushful Aesthetics Opens New San Diego Location as Male Sexual Wellness Treatments Gain Mainstream Appeal

Lushful Aesthetics announced the opening of its San Diego branch amidst a 200% increase in requests for sexual enhancement treatments–the most in-demand being Penis Filler, ScroFill and HoleTox–renowned by founder Chris Bustamante, DNP, NP-C.

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The Best Medical Spas for Laser Hair Removal

Whether you’re scouting inspiration for your practice or seeking trusted referrals for patients, read more about the best medspas for laser hair removal that stand out in technology, client experience and results.

Unlike older generations, Gen Z prioritizes self-expression, subtle enhancements and authenticity in their approach to beauty and aesthetics.

Gen Z in the Aesthetic World: Strategies for Attracting the Next Generation of Patients

The aesthetics industry is at a pivotal point, as Gen Z, ages 15-28, emerges as a significant consumer group.

Transitions in the medical aesthetics industry take many forms: buying, selling, merging, expanding or partnering with a larger group or organization due to retirement, relocation, a desire to scale a business or seize new market opportunities.

Rising Consolidation in the Med Spa Industry: Mergers, Acquisitions, and MSO Partnerships Shaping Skincare and Aesthetic Technology

Mergers and acquisitions activity is only expanding, along with MSO partnerships, as many owners look to strike a balance that preserves the essence of their practice while enhancing its efficiency and growth potential through consolidation.