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Type: Article
Section: Business > Marketing
What Patients Want
What Patients Want
Nov 4th, 2016
A Master of Mass Media
A Master of Mass Media
Thanks to TV appearances, radio broadcasts and two best-selling books, Anthony Youn, MD, has a waiting list more than 14 months long.
Oct 13th, 2016
The Georgia Plastic Way
The Georgia Plastic Way
Stanley Okoro, MD, fields more than 700 prospective patient inquiries each month.
Oct 13th, 2016
The Art of Selling
The Art of Selling
Selling your services and providing the best patient care can go hand in hand.
Sep 8th, 2016
In-House Marketing
In-House Marketing
Promoting your services to your existing patient base is one of the most effective avenues for practice growth, and it involves much more than signage and mailing lists.
Jul 12th, 2016
Taking the Wheel
Taking the Wheel
A multi-prong—and physician-directed—approach to practice marketing helped Avron Lipschitz, MD, increase revenue by 50% in one year.
Jul 12th, 2016
Introducing New Technology
Introducing New Technology
Work with your vendors and staff to ensure a good ROI on new equipment and treatment offerings.
Jun 3rd, 2016
Word-of-Mouth Marketing
Word-of-Mouth Marketing
There are several steps practices can take to encourage patient referrals.
Jun 3rd, 2016
Optimize your patient base
Optimize Your Patient Base
Jun 3rd, 2016
Media Relations
Media Relations
Build your brand and attract new patients with a robust public relations plan.
Jun 3rd, 2016
How to Spot Weaknesses
How to Spot Weaknesses
When evaluating your practice, ask one simple question: If this business were for sale, would I buy it?
Apr 8th, 2016
Social Media Success
Social Media Success
Thomas Jeneby, MD, has developed an army of loyal followers and patients thanks to his extensive engagement with social media sites.
Mar 4th, 2016
What Men Want
What Men Want
A new survey from Allergan suggests that growth among male aesthetic patients has been hampered by a lack of education and the need for different language to describe outcomes.
Jan 20th, 2016
Mariposa Medspa
Mariposa Medspa
Personalized newsletters and carefully tracked digital marketing efforts helped Mariposa Medspa make a roaring comeback.
Jan 20th, 2016
ASDS Honored With 14 MarCom Awards
Dec 30th, 2015
Repêchage Hosts Networking Power Lunch
Repêchage Hosts Networking Power Lunch
Dec 15th, 2015
Best of Medical Aesthetics
Best of Medical Aesthetics
Meet the winners of our first annual Best of Medical Aesthetics awards.
Nov 16th, 2015
Winning With YouTube
Winning With YouTube
YouTube videos allow you to showcase your skills and introduce yourself to prospective patients before they enter your office.
Nov 16th, 2015
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