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96 Results
Type: Article
Section: Business > Marketing
Business
Patient Cultivation
How to develop a patient for life.
Business
CareCredit Joins Zwivel
Business
Do Try This At Home!
Tracking sales and reviewing your treatment menu are key to building and maintaining strong retail sales.
Business
Digital Marketing
How to stay up to date on the latest SEO rules and integrate the most effective digital marketing strategies.
Marketing
Web Marketing Overlooks Men Seeking Cosmetic Procedures
Business
Shooting for the Stars
How an astronaut, a legendary comedian, a hometown doctor and a cardiologist father helped guide H.L. Greenberg, MD, to a career in dermatology.
Business
The Perfect Complement
Offering retail cosmetics and makeup services benefits both your patients and your practice.
Marketing
Practice Management: Front Desk Misses
Marketing
Practice Building: Strategies for Emailing Patients
Business
Practice Marketing: Filling Your Book
There are several strategies practices can take to fill empty time slots and increase bookings.
Business
Skin Care: Caring for Cancer Patients
Oncology patients are a growing—and underserved—market in the medical aesthetics industry.
Business
Practice Marketing: Measuring Internet Success
Monitoring conversion rates will help you get the most out of Internet marketing.
Marketing
Practice Marketing: Your Staff is Your Best Publicity Asset
Help your employees understand their value as practice ambassadors and watch your patient base grow.
Legal
Legal Issues: Medical Ethics and Daily Deal Sites
Discount programs, such as Groupon and Living Social, can be ethically problematic for medical aesthetic providers.
Marketing
Practice Management: Your Staff is Your Best Publicity Asset
Help your employees understand their value as practice ambassadors and watch your patient base grow.
Business
Practice Building: Professional Networking
Face-to-face networking is an inexpensive way to materially grow your practice.
Treatments
Lasers, Lipo & Lifestyle
Cosmetic practitioners are augmenting their practices with nutritional counseling, behavioral modification and other lifestyle services to provide better outcomes and longer-term results.
Business
Generational Marketing
When reaching out to patients in multiple age groups, one size does not fit all.
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