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Type: News

Section: Business > Practice Management

Social Media

Avoid Legal Risks of Improper Social Media Use

Social media is crucial to aesthetic practice marketing, but there are important legal and ethical considerations. Join Allyson A. Avila and Gregory Brescia as they discuss "Social Media and the Law" at the Face & Body with MedEsthetics virtual event.

Learn how leveraging new devices, combination therapies and social media can elevate your medspa business to new heights in our free upcoming webcast! Register for free!

3 Proven Methods to Elevate Your Medspa Business

Learn how leveraging new devices, combination therapies and social media can elevate your medspa business to new heights in our free upcoming webcast!

woman in yellow applying sunscreen to face with fingers head tipped down

Why Do-it-yourself Sunscreens are a 'Don't' — Consumer Drivers and Formulating Insights

DIY sunscreens are trending on social media but experts are urging consumers to leave formulating to the experts. Here, we explore consumer drivers and share insights from industry insiders Marc Pissavini, Ph.D., and Kelly Dobos on sunscreen complexities.

Woman Thinking

Top Tips On Understanding Your MedSpa Customer's Needs

Solta Medical is hosting a webcast that can help you better understand your medspa customer's needs.

Dermalogica's new program will recognize certified professionals with a digital badge that details their credentials.

Dermalogica Launches MediSpa Professional Accreditation Program for Skin Therapists

Dermalogica's new program aims to provide more transparency to consumers and raise industry standards for Medispa treatments.

Dreamstime M 47106747

Four Key Transitions in Early MedSpa or Practice Ownership

Join Ashley White, MD, founder of Fresh Clinic at the Face & Body with MedEsthetics virtual event, as she shares the key challenges faced by new private practice and medspa owners and how she overcame them.

Beauty services

Beauty Services' Growing Market is a Result of Shifting Cultural Beauty Standards

In response to customers' increased interest in health and wellbeing, the beauty care industry has developed to incorporate wellness-focused services including spa treatments, holistic therapies, and organic skin care products.

young girl at home using internet

Gen Z Prioritizes Sustainability & Convenience in Aesthetic Purchases

Mintel's 2023 U.S. Gen Z Beauty Consumer Report found that younger consumers care about ethical practices, use Tik Tok to find trends and react strongly to impulse marketing that emphasizes exclusivity and limited availability.

woman getting lip filler

Tips for Aesthetic Business Growth in 2021

Andrew Frankel, MD, facial plastic surgeon and AEDIT beauty board member, discusses what to expect in the medical aesthetic industry going into the new year.

Black woman receiving plastic surgery injectable

24% of Americans Have Undergone a Cosmetic Treatment or Procedure: RealSelf Culture Report

While 24% of the general population reported having had some form of cosmetic procedure, the percentage increases to 40% when only looking at respondents who make more than $150k annually, according to the 2023 RealSelf Culture Report.

Female doctor talking with colleagues through a video call with a laptop in the consultation.

Telehealth in Medical Aesthetics Expands to Medspa & GLP-1 Treatments

The expansion of telehealth across the medical industry has altered the consultation process and led to new programs that integrate telehealth into their aesthetic offerings, including a new GLP-1 therapy program and at-home med spas.

Photo of dreamy tempting pretty short hairstyle woman close eyes enjoy isolated red neon light color background

MedEsthetics Reveals 2025 Editorial Themes

Are you ready for another year of medical aesthetics? Use our Media Planner to take advantage of opportunities across MedEsthetics' media universe throughout the year.

From elevated efficacy to pro beauty inspiration to preventative care, Mintel has issued its annual beauty trends, alongside its 2025 consumer trend report.

2025’s Top 7 Beauty Trends

Mintel notes, “To build credibility, companies will highlight the efficacy of their products through scientific testing and innovative ingredients.”

woman-with-acne-at-the-beach-in-the-sun

'Sunburning' to Heal Acne is the Latest Terrifying TikTok Trend

You read right. Some TikTok influencers are claiming sunburning heals acne. Thankfully experts are warning against it. Here, we explore this claim with three industry experts to understand the rationale, uncover the truth and attempt to refute it.

Ozempic is prescribed to treat Type-2 diabetes, but it is also commonly used off-label for weight loss.

Ozempic Alternatives Flood Medical Aesthetics Market Despite Concerns of Long-Term Sustainability

Drug manufacturing companies are all racing to try to replicate the success of Ozempic, including the development of oral GLP-1a drugs by Pfizer. But with rising demand comes substantial spikes in prices and supply shortages.

New distribution partnership and powerful integrations expand the way sellers discover and use Square.

Square Rolls Out New Partnerships and Features to Enable Beauty and Wellness Sellers to Succeed

New distribution partnership and powerful integrations expand the way sellers discover and use Square.

woman pointing to skin cancer melanoma on arm surrounded by sunscreen outline of the sun

Consumer "Sunxiety" Grows as ASDS & Others Urge Skin Cancer Call to Action Renewed

A recent survey revealed consumer's growing "sunxiety" and willingness to wear sun protection, while the ASDS and others urge the renewal of a skin cancer call to action by US Surgeon General.

'Gen X is a highly engaged beauty consumer that has grown their spend in beauty at a greater rate than any other generation,' says Circana's Larissa Jensen. 'And in just four short years they will outnumber boomers. The beauty industry needs to start paying closer attention to this cohort.'

Gen X is Beauty's Fastest-growing Spender: Here's How to Engage Them

"Gen X is a highly engaged beauty consumer that has grown their spend in beauty at a greater rate than any other generation."

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