Business > Practice Management | MedEsthetics

Perhaps no single KPI provides a better indicator of the health of your business than average revenue per appointment.

Tracking What Matters: The Top 5 KPIs for Medspa Growth and Retention

For medspas, knowing the right KPIs to monitor and continuously maximize them is essential to your business's long-term success.

Learn how top aesthetic practices use digital marketing, social media, and AI to attract and convert patients in today's competitive landscape with Cutera.

Boost Patient Acquisition Through AI, Social Media, Visual Storytelling with Cutera’s Marketing Experts

Learn how digital marketing tools—from Google Ads to AI platforms like ChatGPT—are revolutionizing how practices attract and retain patients.

Advancements in Laser Acne Therapy for All Skin Types

Advancements in Laser Acne Therapy for All Skin Types

Dr. Rishi Chopra shares clinical insights on using AviClear to safely manage inflammatory acne in patients with skin of color, expanding treatment options for Fitzpatrick IV–VI skin types.

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While Oliver’s coverage was a generalization, it points to a real concern about whether or not aesthetics, an area of medicine still in its infancy, has universal regulations that ensure safety compliance.

John Oliver Exposed a Medspa Crisis—Aesthetics Experts Urge Clearer Universal Safety Standards, Law Reform

5 proven stategies with Podium to elevate your practice

Upcoming Webcast with Podium: 5 Proven Strategies to Keep Your Aesthetic Practice Fully Booked and Thriving

Meeting the Growing Demand for Aesthetic Treatments Among Gen Z

Meeting the Growing Demand for Aesthetic Treatments Among Gen Z

With the overall growth rate of the market on a fast trajectory, scaling towards a platform model is critical for practice groups, as it puts them in a strong position to broaden and strengthen their overall market presence and position themselves as an appealing asset for investors.

Building Sustainable Scale and Investor Readiness in a Rapidly Growing Medspa Market

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3 Training Programs That Offer Hands-On Botox Practice You Should Know About

Medical professionals looking to expand their skill set require proper training. Aside from a strong foundational knowledge, an in-person class can boost your confidence and practical experience. Discover which training programs offer hands-on Botox

When an influencer shares their experience with a medspa’s treatments or services, their followers often view it as a form of validation. This 'social proof' can build trust and encourage potential patients to visit the spa.

How Influencer Partnerships Can Boost Patient Growth and Credibility for Medspas

Influencer partnerships can be highly valuable to medspas, helping them to attract new patients, boost credibility and drive performance in various ways. Here’s how influencer collaborations can support a medspa’s goals.

Financing options increases accessibility to services and treatments, and allows patients from diverse economic backgrounds to access effective treatments that would normally be out of reach.

Making Medical Aesthetics Accessible with Patient-centered Financing

It is becoming increasingly important for practices to create packages and treatment plans that reflect the market and consumer budgets.

Q&A: How Dermatologist Kim Nichols Integrates Hydrafacial Into Skin Protocols for GLP-1 Patients

Q&A: How Dermatologist Kim Nichols Integrates Hydrafacial Into Skin Protocols for GLP-1 Patients

We sat down with Kim Nichols, MD, FAAD to learn how Hydrafacial, a skin health treatment regimen in her practice, has helped proactively address the anticipated skin changes due to rapid weight loss from GLP-1 use.

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The Best Medical Spas for Laser Hair Removal

Whether you’re scouting inspiration for your practice or seeking trusted referrals for patients, read more about the best medspas for laser hair removal that stand out in technology, client experience and results.

Unlike older generations, Gen Z prioritizes self-expression, subtle enhancements and authenticity in their approach to beauty and aesthetics.

Gen Z in the Aesthetic World: Strategies for Attracting the Next Generation of Patients

The aesthetics industry is at a pivotal point, as Gen Z, ages 15-28, emerges as a significant consumer group.

Transitions in the medical aesthetics industry take many forms: buying, selling, merging, expanding or partnering with a larger group or organization due to retirement, relocation, a desire to scale a business or seize new market opportunities.

Rising Consolidation in the Med Spa Industry: Mergers, Acquisitions, and MSO Partnerships Shaping Skincare and Aesthetic Technology

Mergers and acquisitions activity is only expanding, along with MSO partnerships, as many owners look to strike a balance that preserves the essence of their practice while enhancing its efficiency and growth potential through consolidation.

Deka Lash, known for lash extensions, lash lifts, brow and facial services, has announced the launch of its “Face Aesthetics” studio.

Deka Lash Expands with New ‘Face Aesthetics’ Studio Offering Non-Invasive Beauty Treatments

Deka Lash, known for lash extensions, lash lifts, brow and facial services, has announced the launch of its “Face Aesthetics” studio.

Noon Aesthetics Unveils Rebranding and Expanded Product Line at Global Launch Events

Noon Aesthetics, a medical-grade skincare provider, has commenced a rebranding consisting of an updated logo and packaging design to align with their expanded, refined range of home care products.

GLOria AI at GLO30

AI in Aesthetics: Enhancing Personalization, Precision and Patient Comfort With Practitioner Expertise

AI has become a powerful tool for predictions and analytics in many areas of medicine, including aesthetics, mapping procedure outcomes and providing tailored care.

Young Pharmaceuticals, Inc. has begun accepting cryptocurrency payments for its full line of aesthetic products and technologies.

Young Pharmaceuticals Adopts Cryptocurrency Payments, Revolutionizing Aesthetic Transactions and Expanding Global Access

Young Pharmaceuticals, Inc., a private label and practice-branded skincare developer, has begun accepting cryptocurrency payments

From AI-assisted procedures to bio-engineered materials, emerging technologies are reshaping how surgeons approach reconstructive and cosmetic procedures.

The Future of Plastic Surgery: Combining Cutting-Edge Technology with Artistic Expertise for Superior Results

From AI-assisted procedures to bio-engineered materials, emerging technologies are reshaping how surgeons approach reconstructive and cosmetic procedures.