Owning and operating a medical spa or aesthetic practice is an incredibly rewarding experience that is almost guaranteed to come with unforeseen predicaments. Join the Face & Body with MedEsthetics virtual event from May 23-26, 2021, for our business management sessions to learn how to launch, manage and grow your medical spa or private practice. From avoiding legal risks to creating an inclusive environment, these classes are sure to help you take your business to the next level.
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Side Hustle to Full Operations: Four Key Transitions in Early Medspa Ownership with Dr. Ashley White, May 25, 2021 from 10:00 - 11:00
When Ashley White, MD, MPH, CCFP, launched her medical aesthetics practice in 2017, it was a small side business, launched alongside her work in family practice and emergency medicine, in a tiny town where few people had even heard of Botox. The transformation from side job to multi-location medspa and beauty bar was not a simple one. Dr. White's experience is full of rich learnings for other physicians in her position. In this talk, Dr. White will discuss four key transitions in early medspa ownership, including: delegating procedures, moving from selling procedures to championing skin health, acquiring laser technology and retail skin care and handing over operations to a non-medical partner. The objective of the presentation is to help early owners and medical directors be more intentional and purposeful about their entrepreneurial journey.
Dr. Ashley White MD, MPH, CCFP, is the medical director and co-owner of Fresh You Clinic Inc. in Ontario. She has a large family practice, in addition to her work with Fresh You Clinic, a 1-year-old daughter, 11-year old cocker spaniel and a wonderful husband, David. She loves skin health and teaching and helping people feel like themselves again.
Inclusive MedSpa Environment with Mary Nielsen and Toshiana Baker, May 25, 2021 from 3:15 - 4:15 pm
Having an inclusive practice space has always been important for the comfort of clients, but it has become increasingly more important in the last few years. Embrace a new mindset in building diversity and inclusivity in your practice's environment. Learn how to identify ways that your practice can become more inclusive and take the steps to open your doors to a new global success. Find your people!
Mary Nielsen has been at the forefront in medical esthetics since its infancy in the early 1990s. She is a Certified Advanced Esthetician in the State of Oregon and a Master Esthetician in Washington. She is a licensed esthetics instructor. She is also a licensed nurse. She is currently Vice Chair on the Oregon Board of Certified Advanced Estheticians. She is the author of A Compendium for Advanced Aesthetics, a Guide for the Master Esthetician and Fearless Beauties, Treating Skin of Color with Confidence. She has authored four chapters in the newest Milady Standard Esthetics textbook. She is also a diplomate with the American Board of Laser Surgery in Cosmetic Laser Procedures. She is the Executive Director of Spectrum Advanced Aesthetics, the founder of the Cascade Aesthetic Alliance as well as the creator of Fearless Beauties.
Toshiana Baker has served the spa, beauty, and wellness industries globally as an esthetician and educator for more than 15 years. Applying her rich expertise, Baker founded SpaWorx in 2016, a consulting and training development agency that creates growth strategies that improve financial performance. SpaWorx has happily served a range of clients, from solo estheticians to large global beauty corporations. Baker has also created the Network of Multi-Cultural Spa and Wellness Professionals (NMSWP), which is a professional network dedicated to the promotion, uplift and edification of underrepresented spa and wellness professionals across all disciplines.
Social Media and the Law with Allyson Avila and Gregory Brescia, May 25, 2021 from 1:05 - 2:05 pm
Social media is a fantastic tool to use in marketing and promoting your spa or practice. Utilizing the power of social media marketing while protecting your practice and patients can be a bit more tricky to navigate. This session will include guidance on patient privacy laws as they relate to social media, how to obtain proper patient consent for use of images and testimonials, considerations when filming or live-streaming procedures, FTC requirements when working with paid influencers and the importance of having social media policies for your workforce.
Allyson A. Avila's practice and areas of expertise and experience include health care and medical malpractice litigation, product liability, commercial transactions and litigation and employment law. She maintains a diverse civil trial practice, including medical malpractice and nursing home litigation, premises liability, employment claims, contract disputes and product liability. Avila also has intimate knowledge of the aesthetic industry and the nuances of medical spa formation, licensing and compliance with state and federal laws. She envisions, constructs and executes legal and regulatory strategies that drive business results. Avila and her team regularly visit client facilities and present educational and risk management programs.
Gregory Brescia is a registered patent attorney and partner at Gordon & Rees Scully Mansukhani whose practice focuses on intellectual property prosecution and litigation, with a particular concentration on trademark, design and utility patents and copyright matters.
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Pretty Money: Intro to Pandemic-Proof Financials for Spa Pros with Toshiana Baker, May 23, 2021 from 1:05 - 2:05 pm
Learn the introductory fundamentals of financial management for spa businesses. Understand the key financial management tools to incorporate into daily use to strengthen your business model to be resilient in annual slow seasons or global pandemics. Use this information to optimize spa career and business success. Join Toshiana Baker as she shows you introductory fundamental to financial management, key tools to boost business model and financial business plans for good times and bad times.
Toshiana Baker has served the spa, beauty, and wellness industries globally as an esthetician and educator for more than 15 years. Applying her rich expertise, Baker founded SpaWorx in 2016, a consulting and training development agency that creates growth strategies that improve financial performance. SpaWorx has happily served a range of clients, from solo estheticians to large global beauty corporations. She has also created the Network of Multi-Cultural Spa and Wellness Professionals (NMSWP), which is a professional network dedicated to the promotion, uplift and edification of underrepresented spa and wellness professionals across all disciplines.
Wiping Out Infection: Three Steps for Choosing the Ideal Disinfectant for Your Spa with Matthew Buccioni, May 24, 2021 from 3:00 - 3:25 pm
Although COVID-19 has put a spotlight on infection prevention like never before, killing pathogens through routine cleaning and disinfection is business as usual for medical spas, spas and practices. However, failing to “read the fine print” when selecting and using your disinfectant can have serious consequences, from disease outbreaks to occupational safety issues and even damage to expensive equipment. Safe and effective cleaning and disinfection is a balance between choosing the right product for your spa, medical spa or practice, and pairing it with appropriate application protocols, but it can be difficult to know where to start. Join us for an interactive session to learn the step-by-step process of selecting and using a disinfectant to kill pathogens while protecting your clients and team.
Matt Buccioni serves as the Infection Prevention and Biosecurity Specialist at Virox Technologies Inc. In this role, Matt is involved with providing education and technical support to a wide range of industries on preventing infections through cleaning and disinfection. He has written articles, blog posts and training materials to help facilities develop and build upon their infection prevention protocols. Drawing on his interests in science and infectious disease, he enjoys speaking, writing, and educating about new technologies to prevent the spread of infection.
Visit Face and Body to register.