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Type: Article
Section: Business > Practice Management
Business
Social Media Policies
Creating an effective and legally enforceable social media policy for employees.
Business
Standing Out In the Lone Star State
Ten years ago, prominent plastic surgeon Paul Vitenas Jr., MD, decided to focus on aesthetics full time, and business is booming.
Business
Face & Body Partners With American Med Spa Association
Business
Integrity and Gratitude
Monica L. Halem, MD, FAAD’s surgical background and personal experiences help guide her patient care.
Business
Automated Marketing
The tools you need to increase patient engagement and outreach may already be part of your practice.
Business
Alternative Therapy Hazards
Some medical boards are working to protect physicians who offer alternative therapies from federal scrutiny, but risks remain.
Business
A Master of Mass Media
Thanks to TV appearances, radio broadcasts and two best-selling books, Anthony Youn, MD, has a waiting list more than 14 months long.
Business
Optimizing Performance
Providing staff with both initial and ongoing training opportunities is key to practice success.
Business
Assessing Organizational Health
How to foster and maintain a healthy aesthetic practice.
Business
Cross Training Employees
Training staff members to perform multiple roles can help aesthetic practices run more smoothly and improve the patient experience.
Business
A New Beginning
Joely Kaufman, MD, and her colleagues at Skin Associates of South Florida are carrying on Dr. Fredric Brandt’s legacy of research, innovation and artistry.
Business
The Art of Selling
Selling your services and providing the best patient care can go hand in hand.
Business
Repêchage Sponsors Oncology Training Program
Business
NIMA Launches New Training Facility
Business
Something to Talk About
Ruth Tedaldi, MD, made the move from psychology to dermatology and used her training to launch a successful cosmetic dermatology practice.
Practice Management
Adding Esthetics
Practices that would like to expand into nonmedical services have two options—bringing in an esthetician or building out a separate spa business.
Business
Introducing New Technology
Work with your vendors and staff to ensure a good ROI on new equipment and treatment offerings.
Marketing
Word-of-Mouth Marketing
There are several steps practices can take to encourage patient referrals.
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