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Type: News

Section: Business > Marketing

Social media is an important part of marketing an aesthetic practice for 57% of readers! Here are five ways to take advantage of social media marketing.

7 Tools to Stay Ahead of the Digital Marketing Game [Survey Results]

Social media is an important part of marketing an aesthetic practice for 57% of readers! Here are seven tools to help you stay ahead of the digital marketing game.

Do you want to learn how to attract more Millennial and Gen-Z clients? Answer our 1-question survey below and let us know!

5 Guides to Attracting Millennial & Gen-Z Clients [Survey Results]

Attracting more Millennial and Gen-Z clients is important to 92% of our readers! Here are five guides on how to attract more Millennial and Gen-Z clients.

Woman using at-hom skin care device.

App-Connected Devices Lead Beauty Treatment Trends

Consumers are looking toward app-connected devices to try and replace spa services. Make sure you know how to show your clients that you work in tandem with these home care options.

3 Aesthetic Business Models that are Attracting Gen-Z Consumers

3 Aesthetic Business Models Attracting Gen-Z Consumers

The Gen Z generation appears to be most interested in multi-site skin care destinations and it's unique business structure. Here are three company models that are attracting this age group of skin care enthusiasts.

Fb Skincare Show Np Show Combo Stacked Cmyk Outline

Calling All Speakers [For Face & Body and The Nailpro Nail Show]

If you love to educate, Face & Body and The Nailpro Nail Show want to hear from you.

Lasso Introduces Audience Identity Manager XR to Help Physicians Boost ROI

Strategic Optimization of Practice ROI Simplified with Lasso's Integration of AIM XR

The combination of Lasso's platform with Audience Identity Manager XR's consented identity data and behavioral insights significantly improves this process for publishers, eliminating complexity and historical barriers to ROI and reporting solutions.

Napa Med Spa Lift Aesthetics Joins Advanced MedAesthetic Partners Growth Platform

LIFT Aesthetics Aims to Boost Business With Advanced MedAesthetic Partners Growth Platform

AMP provides the tools for genuine practice partnerships by selecting the highest quality clinicians for an increased level of care.

skin care products sustainable packaging recycling collage

6 Factors Clients Consider When Purchasing Products

Consumers want brands that are at the forefront of sustainable efforts, have a strong digital presence, place an emphasis on the consumer experience and more, per Novi Connect.

Merz Aesthetics Names Teyana Taylor New Xeomin Brand Partner

The announcement is a part of the "Beauty on Your Terms" multi-channel campaign from Merz Aesthetics, which empowers women and men to embrace beauty on their own terms.

Cosmetic Surgery Center in Arkansas to Hold Fall Virtual Open House Event

Cosmetic Surgery Center in Arkansas Holds Fall Virtual Open House Event

Boost business this holiday season by hosting a virtual event! During the two-day event, the center offered patients deals on laser skin resurfacing, breast augmentation and high-tech VASER liposuction for male breast reduction or body sculpting.

Marketing Tips for Promoting Your Medical Spa

5 Marketing Tips for Promoting Your Medical Spa

Medical aesthetics-based marketing agency, realdrseattle, has provided five tips for successfully promoting a medical spa.

Jeff Cohen, Esq., is the founder of Florida Healthcare Law Firm.

Jeff Cohen, Esq., Discusses “Opening an IV Therapy Clinic” in Podcast Interview

Jeff Cohen, Esq., discusses the emergence of IV Therapy in elective medicine and the need for proper business and legal education that drove him to start the American IV Association (AIVI).

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Four Key Transitions in Early MedSpa or Practice Ownership

Join Ashley White, MD, founder of Fresh Clinic at the Face & Body with MedEsthetics virtual event, as she shares the key challenges faced by new private practice and medspa owners and how she overcame them.

Social Media

Avoid Legal Risks of Improper Social Media Use

Social media is crucial to aesthetic practice marketing, but there are important legal and ethical considerations. Join Allyson A. Avila and Gregory Brescia as they discuss "Social Media and the Law" at the Face & Body with MedEsthetics virtual event.

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12 Virtual Sessions to Advance Your Education

Face & Body Virtual is back and better than ever with the collaboration between Skin Inc. magazine and MedEsthetics magazine to bring 12 advanced education classes for skin care and medical aesthetic specialists.

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