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41 Results

Type: News

Section: Business > Marketing

Digital Marketing , Conversion Rate , Online contents and social media management concept

7 Tips for Tracking Patient Attraction & Retention Efforts [Survey Results]

71% of readers want to learn how to better track their efforts to attract and retain patients! Here are seven tips for tracking patient attraction and retention efforts.

CeraVe Acne Academy

CeraVe Highlights Acne Education with Clear It Up Like a Derm Campaign

The Clear It Up Like a Derm campaign combines a collection of dermatologists and Tik Tok stars highlighting acne truths while debunking common myths and exploring the emotional impacts of acne conditions.

Brian Gable

BioPhotas Names Brian Gable as Vice President of Marketing

Brian Gable is an accomplished marketing and e-commerce executive with more than 12 years of experience in driving revenue growth through innovative strategies and leadership.

two black women posing

Skin of Color Society Approaches 20th-Anniversary Milestone

The SOCS has several signature programs and initiatives that help bring greater diversity to dermatology, reduce healthcare disparities, advance research, expand training and offer mentorship opportunities for dermatologists.

Adobe Stock 580864446

Why Enhancing Your Digital Presence is Key to Attracting Potential Clients

In today’s digital world, referrals and the internet have been blended into complementary marketing strategies. Referrals are the key to gaining initial trust, but your digital presence is the door that key unlocks to draw clients into your office.

young girl at home using internet

Gen Z Prioritizes Sustainability & Convenience in Aesthetic Purchases

Mintel's 2023 U.S. Gen Z Beauty Consumer Report found that younger consumers care about ethical practices, use Tik Tok to find trends and react strongly to impulse marketing that emphasizes exclusivity and limited availability.

85% of readers want to know the latest patient financing options to attract clients to their practice! Here are five ways the latest patient financing innovations can help draw clients to your practice.

5 Ways Patient Financing Innovations Can Help Attract Clients [Survey Results]

85% of readers want to know the latest patient financing options to attract clients to their practice! Here are five ways the latest patient financing innovations can help draw clients to your practice.

79% of readers are interested in learning more about AI, AR and other digital tech innovations in aesthetics! Here are five ways to take advantage of digital tech innovations in aesthetics.

7 Ways to Take Advantage of Digital Tech Innovations in Aesthetics [Survey Results]

79% of readers are interested in learning more about AI, AR and other digital tech innovations in aesthetics! Here are five ways to take advantage of digital tech innovations in aesthetics.

Approximately 85% of all Americans will experience acne in their lifetimes.

American Acne and Rosacea Society Develops Social Media Toolkit for Acne Awareness Month

The free toolkit will feature social media assets and guidance for its members to help promote medically-based acne treatments on social media.

Social media is an important part of marketing an aesthetic practice for 57% of readers! Here are five ways to take advantage of social media marketing.

7 Tools to Stay Ahead of the Digital Marketing Game [Survey Results]

Social media is an important part of marketing an aesthetic practice for 57% of readers! Here are seven tools to help you stay ahead of the digital marketing game.

Do you want to learn how to attract more Millennial and Gen-Z clients? Answer our 1-question survey below and let us know!

5 Guides to Attracting Millennial & Gen-Z Clients [Survey Results]

Attracting more Millennial and Gen-Z clients is important to 92% of our readers! Here are five guides on how to attract more Millennial and Gen-Z clients.

Woman using at-hom skin care device.

App-Connected Devices Lead Beauty Treatment Trends

Consumers are looking toward app-connected devices to try and replace spa services. Make sure you know how to show your clients that you work in tandem with these home care options.

3 Aesthetic Business Models that are Attracting Gen-Z Consumers

3 Aesthetic Business Models Attracting Gen-Z Consumers

The Gen Z generation appears to be most interested in multi-site skin care destinations and it's unique business structure. Here are three company models that are attracting this age group of skin care enthusiasts.

Fb Skincare Show Np Show Combo Stacked Cmyk Outline

Calling All Speakers [For Face & Body and The Nailpro Nail Show]

If you love to educate, Face & Body and The Nailpro Nail Show want to hear from you.

Lasso Introduces Audience Identity Manager XR to Help Physicians Boost ROI

Strategic Optimization of Practice ROI Simplified with Lasso's Integration of AIM XR

The combination of Lasso's platform with Audience Identity Manager XR's consented identity data and behavioral insights significantly improves this process for publishers, eliminating complexity and historical barriers to ROI and reporting solutions.

Napa Med Spa Lift Aesthetics Joins Advanced MedAesthetic Partners Growth Platform

LIFT Aesthetics Aims to Boost Business With Advanced MedAesthetic Partners Growth Platform

AMP provides the tools for genuine practice partnerships by selecting the highest quality clinicians for an increased level of care.

Merz Aesthetics Names Teyana Taylor New Xeomin Brand Partner

The announcement is a part of the "Beauty on Your Terms" multi-channel campaign from Merz Aesthetics, which empowers women and men to embrace beauty on their own terms.

Cosmetic Surgery Center in Arkansas to Hold Fall Virtual Open House Event

Cosmetic Surgery Center in Arkansas Holds Fall Virtual Open House Event

Boost business this holiday season by hosting a virtual event! During the two-day event, the center offered patients deals on laser skin resurfacing, breast augmentation and high-tech VASER liposuction for male breast reduction or body sculpting.

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