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Section: Business > Practice Management
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6 Steps to Create An Unstoppable Marketing Strategy
Michael Olson, practice growth consultant at MyAdvice, deconstructs digital marketing strategies from the bottom up to help inspire your aesthetics practice.
Nov 29th, 2023
Beauty services
Beauty Services' Growing Market is a Result of Shifting Cultural Beauty Standards
In response to customers' increased interest in health and wellbeing, the beauty care industry has developed to incorporate wellness-focused services including spa treatments, holistic therapies, and organic skin care products.
Jun 21st, 2024
Arm yourself with the tools to compete with retail giants using superior formulation and true expertise.
Why You Should Add Private Label Skin Care To Your Practice
Arm yourself with the tools to compete with retail giants using superior formulation and true expertise.
Mar 13th, 2023
Makinguprevenue 850 X425
Making Up Lost Revenue
Strategies to make up for lost revenue and get back on track for 2021.
Nov 2nd, 2020
Face & Body with Medesthetics Advanced Education Speakers
Advance Your Aesthetic Skills and Knowledge
Join us on May 23-27 for the Face & Body with MedEsthetics Virtual Event, offering four days of esthetics and medical aesthetic education.
Apr 12th, 2021
Computer with schedule up
Build Lead Generation with Landing Pages
Landing pages are crucial to lead generation and marketing conversion tools.
May 6th, 2021
We asked some of our favorite industry experts to identify some of the latest trends they see in medical aesthetics so far in 2024. Check out these new innovations in sun protection, body contouring and more.
Industry Experts Discuss Top Aesthetic Trends in Early 2024
We asked some of our favorite industry experts to identify some of the latest trends they see in medical aesthetics so far in 2024. Check out these new innovations in sun protection, body contouring and more.
Apr 5th, 2024
These insights from industry experts can help you stay on top of the latest trends among Gen Z patients.
Industry Experts Discuss the Latest Gen Z Treatment Trends
These insights from industry experts can help you stay on top of the latest trends among Gen Z patients.
May 6th, 2024
young girl at home using internet
Gen Z Prioritizes Sustainability & Convenience in Aesthetic Purchases
Mintel's 2023 U.S. Gen Z Beauty Consumer Report found that younger consumers care about ethical practices, use Tik Tok to find trends and react strongly to impulse marketing that emphasizes exclusivity and limited availability.
Jul 11th, 2023
woman getting lip filler
Tips for Aesthetic Business Growth in 2021
Andrew Frankel, MD, facial plastic surgeon and AEDIT beauty board member, discusses what to expect in the medical aesthetic industry going into the new year.
Jan 28th, 2021
Riley Wakefield, licensed esthetician and Chic MD employee
Chic MD Platform Connects Solo Estheticians with Medical-grade Skin Care & Education
Helen Coquin founded Chic MD to provide solo estheticians access to medical-grade skin care products and business training.
Dec 19th, 2024
How to Spot Weaknesses
How to Spot Weaknesses
When evaluating your practice, ask one simple question: If this business were for sale, would I buy it?
Apr 8th, 2016
Black woman receiving plastic surgery injectable
24% of Americans Have Undergone a Cosmetic Treatment or Procedure: RealSelf Culture Report
While 24% of the general population reported having had some form of cosmetic procedure, the percentage increases to 40% when only looking at respondents who make more than $150k annually, according to the 2023 RealSelf Culture Report.
Jun 20th, 2023
Finding Your Target Market
Hitting the Mark
How to identify and connect with your target market.
Jul 26th, 2018
Unlike older generations, Gen Z prioritizes self-expression, subtle enhancements and authenticity in their approach to beauty and aesthetics.
Gen Z in the Aesthetic World: Strategies for Attracting the Next Generation of Patients
The aesthetics industry is at a pivotal point, as Gen Z, ages 15-28, emerges as a significant consumer group.
Apr 4th, 2025
Word-of-Mouth Marketing
Word-of-Mouth Marketing
There are several steps practices can take to encourage patient referrals.
Jun 3rd, 2016
When an influencer shares their experience with a medspa’s treatments or services, their followers often view it as a form of validation. This 'social proof' can build trust and encourage potential patients to visit the spa.
How Influencer Partnerships Can Boost Patient Growth and Credibility for Medspas
Influencer partnerships can be highly valuable to medspas, helping them to attract new patients, boost credibility and drive performance in various ways. Here’s how influencer collaborations can support a medspa’s goals.
May 27th, 2025
Your Staff is Your Best Publicity Asset
Practice Management: Your Staff is Your Best Publicity Asset
Help your employees understand their value as practice ambassadors and watch your patient base grow.
Jul 2nd, 2014
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